Business Standard

Elon Musk joins #deleteface­book with a barrage of tweets

- NELLIE BOWLES San Francisco, 24 March

Elon Musk and Mark Zuckerberg have clashed on artificial intelligen­ce, space travel and the direction of technology.

On Friday, Musk showed just how little love lost there was between the two tech titans.

Musk, the chief executive of SpaceX and Tesla, deleted the Facebook pages of both of his companies. In doing so, he joined a growing chorus of tech leaders calling for people to abandon Zuckerberg’s social network after it allowed a political consulting firm, Cambridge Analytica, to obtain and misuse data on 50 million users. The revelation­s have plunged Facebook into its worst public relations crisis in years.

As with most news in 2018, Musk’s decision started with a barrage of tweets.

The tech luminary began by criticisin­g Sonos, a maker of wireless speakers, which had pulled some ads from Facebook for a week. “Wow, a whole week. Risky ...,” Musk tweeted in response to a news article about Sonos’s move.

A minute later, he replied to Brian Acton, the founder of WhatsApp, which Facebook had acquired for $19 billion several years ago. Acton, who has since left Facebook, had on Wednesday called for people to “#deleteface­book.”

“What’s Facebook?” Musk replied to Acton. Then Musk announced he would shut down the SpaceX and Tesla pages. He said the Tesla Facebook page “looks lame anyway.”

The posts, which sent the Twittersph­ere into a virtual frenzy, escalated a public feud between Musk and Zuckerberg. Musk has often urged people to be cautious of embracing technology such as artificial intelligen­ce because of the consequenc­es it might bring, once saying that it could become so powerful it would start wars and turn people into its “house cats.”

Zuckerberg has argued that people need to trust and embrace technology in their lives. When the Facebook chief executive was asked about Musk’s warnings around artificial intelligen­ce during a Facebook Live broadcast in 2017, he called Musk a “naysayer”. That is an insult in a technology world that celebrates perpetual optimism.

“With AI especially, I’m really optimistic,” Zuckerberg said .“People who are naysayers and kind of try to drum up these doomsday scenarios-I just, Idon’t understand it. I think it is really negative and in some ways, I actually think it is pretty irresponsi­ble .”

In response, Musk shot back that Zuckerberg did not fully comprehend the issues.

“I have talked to Mark about this,” Musk wrote. “His understand­ing of the subject is limited.”

The two have also clashed on space travel.Zuc ker berg travel led to Kenya in 2016 for the launch of a Facebook affiliated satellite called which was set to goto outer space in a Space X rocket. But the rocket exploded. Zuc ker berg released a chill y statement. “As I’ m herein Africa, I’m deeply disappoint­ed to hear that Space X’ s launch failure destroyed our satellite that would have provided connectivi­ty to so many entreprene­urs and everyone else across the continent ,” he wrote on Facebook.

Musk is a frequent Twitter presence, who has posted increasing­ly macho and humour-focused messages including video of him playing with a flamethrow­er.

He said he plans to keep using his Instagram account, which is owned by Facebook, and on which he has 6.9 million followers.

When one reporter said on Twitter that it was remarkable Musk had so much time to troll online, Mr. Musk wrote, “What, a troll, me!?”

Facebook and SpaceX did not immediatel­y have a comment on Musk’s deleted pages. A Tesla spokeswoma­n did not have a comment beyond Musk’s tweets.

WE’VE NEVER ADVERTISED WITH FB. NONE OF MY COMPANIES BUY ADVERTISIN­G OR PAY FAMOUS PEOPLE TO FAKE ENDORSE. PRODUCT LIVES OR DIES ON ITS OWN MERITS.” ELON MUSK, Chief of SpaceX and Tesla, on Twitter

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