Business Standard

Bolton snapped up Facebook data from Cambridge Analytica

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The political action committee founded by John R. Bolton, President Trump’s incoming national security adviser, was one of the earliest customers of Cambridge Analytica, which it hired specifical­ly to develop psychologi­cal profiles of voters with data harvested from tens of millions of Facebook profiles, according to former Cambridge employees and company documents.

Mr. Bolton’s political committee, known as The John Bolton Super PAC, first hired Cambridge in August 2014, months after the political data firm was founded and while it was still harvesting the Facebook data.

In the two years that followed, Mr. Bolton’s super PAC spent nearly $1.2 million primarily for “survey research,” which is a term that campaigns use for polling, according to campaign finance records.

But the contract between the political action committee and Cambridge, a copy of which was obtained by The New York Times, offers more detail on just what Mr. Bolton was buying. The contract broadly describes the services to be delivered by Cambridge as “behavioura­l microtarge­ting with psychograp­hic messaging.”

To do that work, Cambridge used Facebook data, according to the documents and two former employees familiar with the work.

“The data and modelling Bolton’s PAC received was derived from the Facebook data,” said Christophe­r Wylie, a data expert who was part of the team that founded Cambridge Analytica. “We definitely told them about how we were doing it. We talked about it in conference calls, in meetings.”

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