Business Standard

Facebook not to apply EU data privacy norms in other markets

- DAVID INGRAM & JOSEPH MENN

Facebook Chief Executive Mark Zuckerberg said on Tuesday that he agreed “in spirit” with a strict new EU law on data privacy but stopped short of committing to it as the standard for the social network across the world.

As Facebook reels from a scandal over the mishandlin­g of personal informatio­n belonging to millions of users, the company is facing demands to improve privacy and learn lessons from the landmark EU law scheduled to take effect next month.

Zuckerberg told Reuters in a phone interview that Facebook was working on a version of the law that would work globally, bringing some European privacy guarantees worldwide, but the 33-year-old billionair­e demurred when asked what parts of the law he would not extend worldwide.

“We’re still nailing down details on this, but it should directiona­lly be, in spirit, the whole thing,” Zuckerberg said. He did not elaborate.

His comments signal that US Facebook users, many of them still angry over the company's admission that political consultanc­y Cambridge Analytica got hold of Facebook data on 50 million members, could find themselves in a worse position than Europeans.

The European law, called the General Data Protection Regulation ( GDPR), is the biggest overhaul of online privacy since the birth of the internet, giving Europeans the right to know what data is stored on them and the right to have it deleted. Apple and some other tech firms have said they do plan to give people in the United

States and elsewhere the same protection­s and rights that Europeans will gain.

Shares of Facebook closed up 0.5 percent on Tuesday at $156.11. They are down more than 15 percent since March 16, when the scandal broke over Cambridge Analytica.

Privacy advocacy groups have been urging Facebook and its Silicon Valley competitor­s such as Alphabet Inc's Google to apply EU data laws worldwide, largely without success.

“We want Facebook and Google and all the other companies to immediatel­y adopt in the United States and worldwide any new protection­s that they implement in Europe,” said Jeff Chester, executive director of the Center for Digital Democracy, in Washington.

Zuckerberg said many of the tools that are part of the law, such as the ability of users to delete all their data, are already available for people on Facebook.

“We think that this is a good

“We’re still nailing down details on this, but it should directiona­lly be, in spirit, the whole thing” MARK ZUCKERBERG Facebook CEO

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