Business Standard

PAY $792,000 A NIGHT FOR A ROOM WITH A VIEW

A new luxury hotel in space would offer guests 384 sunrises and sunsets as they race around the planet for 12 day

- JUSTIN BACHMAN

Aboard the Internatio­nal Space Station, an astronaut’s life is typically work, exercise, rest, repeat. But what if your chance of having the right stuff for NASA’s astronaut corps is, to say the least, minimal?

Aurora Station, billed as the “first luxury hotel in space,” may be for you. Houston-based Orion Span Inc hopes to launch the modular station in late 2021 and welcome its first guests the following year, with two crew members accompanyi­ng each excursion. The platform would orbit 200 miles above Earth, offering six guests 384 sunrises and sunsets as they race around the planet for 12 days at incredibly high speeds.

Once, such a thing would have clearly been the stuff of fiction. Now, in the age of SpaceX, Blue Origin, and Virgin Galactic, the idea that a private company would launch an orbiting hotel seems almost pedestrian.

“We want to get people into space because it’s the final frontier for our civilisati­on,” said Orion Span’s founder and chief executive officer, Frank Bunger, a former software engineer. Orion Span’s offering won’t be for everyone, however: Launch and reentry are not for the faint of heart.

“We’re not selling a hey-let’s-go-tothe-beach equivalent in space,” Bunger said. “We’re selling the experience of being an astronaut. You reckon that there are people who are willing to pay to have that experience.” Beyond the physical limitation­s to embarking, there are also the fiscal ones.

The 12-day stay starts at $9.5 million per person, or about $791,666 a night. Aurora Station is planned as a 35-by-14-foot module, or roughly the interior volume of a Gulfstream G550 private jet, according to Bunger. The station would accommodat­e as many as four guests, plus the two crew. The company requires an $80,000 deposit, which is fully refundable, and began accepting payments on Thursday.

Orion Span is assessing potential funding sources to get the endeavour off the ground, but won’t disclose how much it wants to raise for the project, a spokeswoma­n said. It reflects the type of commercial venture that’s become more common over the past decade, fuelled by decreases in launch costs and an influx of venture capital. Since 2015, startup space companies have attracted $7.9 billion in investment, according to Bryce Space & Technology, a consulting firm.

“The commercial­isation of LEO (low Earth orbit) is an exciting prospect, but it will be an exercise in determinin­g what ideas are more real than others,” said Phil Larson, a former space policy adviser to President Barack Obama who worked for Elon Musk’s SpaceX, or Space Exploratio­n Technologi­es . He is now assistant dean and chief of staff at the University of Colorado at Boulder’s College of Engineerin­g and Applied Science.

Orion Span has yet to contract with a launch provider, either for its initial flights to build the station or for customer flights. The startup’s aggressive four-year time frame may be a ploy, Larson said, to assess “what kind of market might be out there for this.” Van Espahbodi, managing partner of Starburst Accelerato­r, a consulting and venture firm, added that the public-relations push behind Orion Span may be an effective way to help the company attract funding, too. Orion Span’s chief architect and operating and chief technical officers are former NASA employees. The company said it’s “developed proprietar­y technology to drive a full order of magnitude of cost out of the design and manufactur­e of a space station.” Bunger said the firm’s designs would work with most of the current launch configurat­ions, such as Arianespac­e, SpaceX, and United Launch Alliance. It could also partner with a government space agency, he said.

One reason Orion Span can target a price of less than $10 million per person is because of declining launch prices, Bunger said in an interview. “Everybody’s forecastin­g that they’re going to fall,” he said. “Almost every week there’s another rocket launch company that’s starting up with a new way to get to orbit cheaper, faster, better.”

Indeed, Orion Span joins a growing list of entreprene­urial firms that see cheaper access to space leading to a demand for more real estate in low Earth orbit. Bigelow Aerospace, founded by lodging billionair­e Robert Bigelow, deployed its 8-foot, 3,000pound inflatable activity module on the ISS in May 2016.

Orion Span’s offering won’t be for everyone, however. Launch and re-entry are not for the faint of heart

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 ??  ?? The station (pictured) would accommodat­e as many as four guests, plus two crew members
The station (pictured) would accommodat­e as many as four guests, plus two crew members

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