Business Standard

Power, utilities can help Japan keep track of its dying citizens

- NATHANIEL BULLARD & MIHO KUROSAKI BLOOMBERG

Two years ago, Japan passed a milestone rare in world history except in times of war, famine or natural disaster: Its population began to shrink. And not only is it shrinking, but its average age is also rising. This trend is creating societal challenges, not least the phenomenon of elderly people passing away unknown, even unnoticed. This may not sound like a concern for power utilities, but the utility-customer relationsh­ip is uniquely suited to help.

At one point, Japan’s population was triple what it was at the turn of the 20th century, but it is projected to fall by tens of millions by 2065. In the process, its elderly population will grow and its youth population, which peaked before World War II, will practicall­y disappear.

Not only are there more people older than 65, but those people are living longer. By 2050, female life expectancy will be nearly 90 years, double what it was in 1925. For many elderly, family caregivers may be close to elderly themselves.

Here's how utilities come into the picture: In Japan, many customers have payments automatica­lly withdrawn from linked bank accounts, so they no longer interact with anyone to pay their power bills. This means deaths can go unnoticed, sometimes for years, until payment accounts are emptied. In one case reported by The New York Times, authoritie­s sought out an elderly man for not paying his bills and discovered his skeleton.

Some power retailers are trying to play a more positive role by using their home energy management systems as health monitors. These systems, which measure energy consumptio­n, can tell if, say, water taps are unused for several days, lights aren’t turned on or cooking gas is in constant use. If any of these signals are detected, the utility notifies relatives.

It's a rather elegant strategy, one that is automatica­lly paid for and requires no action on the customer's part. Wearable monitors provide more data on people's health, but monitors can also be removed, whether out of forgetfuln­ess or resistance. And while there can be perfectly benign reasons for activity to not be shown on wearable monitors, there probably aren’t any healthy reasons for a person to go days without consuming water or use cooking gas for days on end.

For the utilities, such offerings are increasing­ly part of doing business. For years, Japan’s power sector was one of the most vertically integrated in the world, but a wave of deregulati­on has brought intense competitio­n. Last year, companies other than vertically integrated regional utilities met more than 7 per cent of residentia­l electricit­y demand, up from zero less than two years ago.

Competitio­n breeds invention, not to mention creativity: Kyushu Electric Power offers a service cleaning and maintainin­g gravesites for those who want to honour their ancestors but live and work far away.

Some power retailers are using their home energy management systems as health monitors for the elderly

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