Business Standard

Apple warns employees to stop leaking informatio­n to media

- MARK GURMAN BLOOMBERG

Apple warned employees to stop leaking internal informatio­n on future plans and raised the specter of potential legal action and criminal charges, one of the most-aggressive moves by the world’s largest technology firm to control informatio­n about its activities.

The Cupertino, California­based company said in a memo posted to its internal blog that it "caught 29 leakers," last year and noted that 12 of those were arrested. "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere," Apple added. The company declined to comment on Friday.

Apple outlined situations in which informatio­n was leaked to the media, including a meeting earlier this year where Apple’s software engineerin­g head Craig Federighi told employees that some planned iPhone software features would be delayed. Apple also cited a yet-to-be-released software package that revealed details about the unreleased iPhone X and new Apple Watch.

Leaked informatio­n about a new product can negatively impact sales of current models, give rivals more time to begin on a competitiv­e response, and lead to fewer sales when the new product launches, according to the memo. “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” Greg Joswiak, an Apple product marketing executive, said in the memo.

Newspapers in English

Newspapers from India