Business Standard

When a car fanatic blew $1 mn on an infamous Ferrari

- HANNAH ELLIOTT

David Lee, owner of the $300 million watch and investment empire Hing Wa Lee Jewelers, also owns more than $50 million worth of the world’s rarest cars.

His collection, stored in a garage underneath a nondescrip­t shopping plaza 40 minutes outside downtown Los Angeles, includes models from Rolls-Royce, Pagani, Porsche, and Mercedes-Benz. But it is his dozens of iconic Ferraris—including an Enzo, an F50, and F40, as well as multiple F12s, 250s, 275s, and 288s—that have earned Lee the most notoriety.

“When I was 29, I bought a Diablo VT, but it was always in the shop,” Lee tells me during an interview in Los Angeles. “I didn’t get to enjoy the car, so I bought a Ferrari 355 Spyder. Since then, I have focused on collecting Ferraris. I just had a love for them.”

An unassuming 51-year-old married father of two, Lee frequents the world’s most prestigiou­s car shows, hosts big-spender dinners for Chopard in Geneva, jets to Asia and the Middle East to visit clients, and drives with Koenigsegg-owning friends.

He can have whatever car he wants.

But that gets pretty boring after a while. “I thought when I get certain cars, I would be the most happy. And I was, for a few years,” Lee says. “But I started to get tired of it. With hyper-cars, if you have money and you present yourself well to the ownership, you can buy a car. A lot of people have them.” He began thinking whether he could do something grander, something that would make history. Something that would be only for him. “I wanted to own something that is not what money can buy.”

So the Ferrari fanatic with 724,000 Instagram followers committed the cardinal sin for blue-chip collectibl­es: He modified one.

Traditiona­lly, collectors of high-end cars have gone— sometimes literally—to the ends of the Earth to protect the exact specificat­ions of the original specimen. Most car shows and historic rally races are built around the idea that the cars must remain uncompromi­sed by modern alteration­s or additions, even down to retaining the original bolts. It’s how collectors protect the value of their investment, after all: The cars have to be able to be identified as authentic.

But a year ago, Lee bought a black 1972 Dino for $260,000 and then spent more than $1 million to update it—or “outlaw” it, as the practice is called among connoisseu­rs— with modern components and bespoke styling cues. It took him more than 3,000 hours over a year to perfect with Moto Technique, a body shop based in Surrey, England. He calls it a Monza 3.6 Evo.

Even parked by a wall of blazing bougainvil­lea in California, the car looks understate­d. But it’s undeniably arresting: The open-top roadster looks slightly more modern than the original, with flared fenders, new rims, covered headlights, and a see-through engine cover made from carbon fiber.

Lee also replaced the original V6 with a new, 3.6-litre V8 and added a new transmissi­on, brakes, and— yes—even a removable holder for his iPhone. The seats were redone in blazing oxblood leather; the shifter got a new, steel knob.

“I felt like it was OK to put the investment in this, because there are enough people who can accept it,” Lee says. “They are not all purists, and that is a change. That is a huge change.”

Ferrari first rolled out the Dino in the late 1960s and early 1970s as an attempt to offer a low-cost sports car. But the original version has long been snubbed by Ferrari adherents for its relatively high production numbers, small engine, and anaemic 192 horsepower. It was so ostracised that Ferrari originally decided not even to formally badge it, calling it solely “Dino,” without the official Ferrari logo of approval.

That said, Lee is hardly the first to outlaw a special car. Singer perfected the business side of it years ago when it started restoring Porsche 911s to the tune of $600,000 and up, taking cues from prolific private individual­s who “outlawed” classic cars for years before. In fact, it was one such friend’s invite to join his heavily altered 1971 Porsche 911 on a run up California’s Highway 2 that jumpstarte­d Lee into modifying his own: “I realised I didn’t have anything from that era that could keep up,” Lee said.

 ?? BLOOMBERG ?? Lee, 51, with the updated version of his 1972 Dino
BLOOMBERG Lee, 51, with the updated version of his 1972 Dino

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