Business Standard

Making the leap

Successful deployment of a solution depends on its seamless integratio­n into a business plan

- SNEHASHISH BHATTACHAR­JEE Global CEO and co-founder, Denave

One of the secrets to longterm success in implementa­tion and reaching full productivi­ty of any solution is how strategica­lly you have incorporat­ed the solution or investment into the business model. As it is said, much of the success or failure gets defined in the planning stage itself, the same is true with business investment­s.

So how does one shorten the cycle?

The prolonged journey from investment to implementa­tion can be cut short through making the right choices such as:

Choosing the apt product and not always the most sought-after or talked about product or the most cheaply available one which may save you some cost now but may cost you dearly later.

Choosing the right implementa­tion partner as in scenarios like these where the stakes are quite high, we can understand how disastrous a mismatch can be.

Establishi­ng a structured implementa­tion strategy, which is tailored as per your business and requiremen­ts. This will not only save valuable time but will also ensure that the implementa­tion costs do not go too high and the risk of failure gets minimised.

For getting the right fit for your business need, one can begin with choosing a product that requires minimal process mapping. If that happens, it translates into significan­t savings on the fronts of time and investment­s. For a quick integratio­n with the teams to set up sales and marketing campaigns, it’s important to opt for products that come with a pre-defined campaign configurat­or. This will again save valuable time and integrate the processes without flexing the existing processes and will ensure a smooth incorporat­ion.

Quick integratio­n and the technique involved for speeding up the adoption by the team are critical elements which makes all the difference.

Business intelligen­ce plays a key role in gathering actionable insights. So, choosing products that integrate well with ones existing or any other easily available BI platform for process-specific static and dynamic reporting, is important.

To ensure a smooth deployment across the department processes, one can choose a product that has an intelligen­t and customisab­le user interface. A product with a simple, easyto-understand, user interface will see a quicker adoption by one’s teams across the board.

Another advantage can be experience­d if the product comes with built-in machine learning capabiliti­es so that it learns on the job and keeps the processes updated using actionable intelligen­ce. To manage the total cost of ownership in a better manner, it is the best bet to invest in a product that leverages the cloud.

In the end, it all comes down to making the right choices in the whole procedure, right from identifica­tion to deployment. The right choice has the potential to drive long term impact and enhance the productivi­ty of your business which will eventually help one achieve their RoI targets. The listed factors, if taken into considerat­ion, will not only ensure a shorter deployment period but also optimise the investment­s, along with minimising the hidden costs. Without a doubt, a short investment to deployment cycle is the hallmark of a successful digital transforma­tion story.

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