Business Standard

Customer intimacy is key; invest in best cyber experts

- PARAS CHANDARIA, Chairman, UST Global

I see three factors that will be key to a successful expansion of Network Intelligen­ce’ s play into internatio­nal markets. The first is customer intimacy: Do whatever it takes to ensure you have happy, reference able clients. Getting close to customers means having a deep understand­ing of their problems today and anticipate the challenges they will face tomorrow. Make yourselves a trusted adviser, become an extension of the client’ s team, and provide key performanc­e indicators (KPIs) by which you will be measured. Second, invest in the best cy ber experts that will inf use a security mind set into the culture of the company. This is not easy, but you need the best people who will bring an innovation mind set into everything you do. Finding good cy ber specialist­s is a big challenge, so consider extending your hiring net across multiple geographie­s. Third, you must invest heavily in technology (IP) in-house to develop your expertise. Automation and AI are buzz words that help valuations, but if you do them properly, they will help you to scale your operations, create internal efficienci­es, and pass on those savings to your customers. And finally, ensure to continuous­ly disrupt yourselves because the pace of change in cy ber security is rapid and relentless. From the investor perspectiv­e, there shouldbe a complete alignment of objectives and a total transparen­cy to make it a successful long-term partnershi­p.

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