Business Standard

PVR: Benefits offset high deal valuations

Deal valuations are on account of leadership, prospects of improvemen­t

- RAM PRASAD SAHU

The ~6.33 billion price for a 71.7 per cent stake in SPI Cinemas enhances PVR’s pan-India presence, especially South India, where it had weak presence. Though South India accounts for half of India’s multiplex screens, it accounted for only 26 per cent of PVR’s overall portfolio. The addition of 89 (current and upcoming) screens will increase the south’s contributi­on to its overall portfolio to 35 per cent. What will improve it further is the plan to add 100 more screens over the next few years.

While it takes the overall screen count to 706 for PVR and prepares the company to hit the 2020 target of 1,000 screens, the valuations of the deal are on the higher side. In addition to the ~6.33 billion, PVR will issue equity shares for the residual 28.3 per cent. Further, PVR will take on debt of ~1.6 billion, taking the enterprise value of the deal at the current stock price to about ~10 billion.

The valuations are pegged at 16 times the enterprise value to operating profit (FY18), similar to that of PVR. Analysts say while the company has paid premium valuations for the asset, it will be earnings-accretive given the growth prospects, as well as a boost to consolidat­ed financials. The acquisitio­n will make PVR the number one operator in Chennai, Bengaluru and Hyderabad. Further, occupancie­s at 58 per cent are much higher than PVR’s 31.3 per cent.

On the financials front, operating profit margins of SPI Cinemas are expected to be in the 21-23 per cent range in FY19, which is much higher than PVR’s 18 per cent. The contributi­on from the advertisem­ent segment is expected to be much higher in the consolidat­ed entity, as SPI Cinemas’ ad revenues were largely confined to the local market while PVR could get additional revenues from national corporate advertiser­s.

With ticket prices expected to rise given some the de- control on prices last year in Tamil Nadu, and the increase in advertisin­g as well as food and beverage segments, analysts expect SPI’s margins to move into the 23-25 per cent range, boosting consolidat­ed PVR margins.

While PVR will take additional debt, the proceeds from the ~4.1 billion deal with online aggregator­s bookmyshow and Paytm are timely as the company can use it to partially fund the SPI acquisitio­n. This, coupled with receding regulatory overhang in the food and beverage business, should keep the revenue momentum strong for the company going ahead.

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