Business Standard

ENJOY GREATER SECURITY WITH EMV CHIP CARDS

By transmitti­ng data in encrypted form, they provide greater security than magnetic stripe cards

- PRIYADARSH­INI MAJI

State Bank of India (SBI) has asked its account holders to exchange their existing magnetic-stripe cards with EMV chip debit cards. In 2015, the Reserve Bank of India (RBI) had asked banks to issue chip-based debit and credit cards only. SBI has made it mandatory for all account holders to switch to these cards by the year end. No charges will be levied for the new cards. They can be obtained either through internet banking or from the home branch. Other banks have also started issuing EMV chip credit and debit cards. They give them while issuing a new card, but have not made the replacemen­t of old cards mandatory yet.

What is an EMV chip card? How does it work?

It is a credit or debit card with an embedded microchip. EMV stands for Europay, MasterCard, and Visa - the three organisati­ons responsibl­e for the standard. Chip card technology helps reduce the risk of fraud during card-present transactio­ns.

How are these cards different?

Magnetic-stripe cards broadcast informatio­n into the payment terminal as it is. EVM chip cards have encryption built within the chip. When one dips a chip card, it establishe­s communicat­ion with the payment terminal in an encrypted format and confirms the identity of the holder. The Square Reader and Stand (EMV card reading POS machine) keeps this informatio­n safe by encrypting it as soon as it’s received.

What are their benefits?

The encrypted code created for each individual transactio­n is extremely tough to emulate or breach, say experts. Hence, these cards are safer. Cardholder­s will have greater confidence in using them for in-store as well as online purchases. EMV-enabled cards help to reduce fraud resulting from lost, stolen, and counterfei­t cards.

To what extent will their use curb frauds?

EMV cards have reduced the severity of card skimming. “Card issuers and merchants provide new ways to combat fraud, and chip-PIN technology is one of the most important developmen­ts to have come along in recent years,” says Ramaswamy Venkatacha­lam, managing director–India, FIS, a leading provider of banking and payments technology.

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