Business Standard

Apple says new tariffs will boost prices on some products

- MARKGURMAN 8 September

Apple Inc., the world’s most valuable company, said proposed U.S. tariffs on $200 billion worth of products imported from China will raise prices for some of its popular consumer goods such as the Apple Watch and AirPods headphones.

The Mac mini desktop computer, Apple Pencil stylus accessory for iPads, various chargers and adapters and tooling equipment used to manufactur­er and design some products in the U.S. will also be affected, the Cupertino, California-based company told the Office of U.S. Trade Representa­tive in a letter dated Sept 5.

The U.S. has imposed $50 billion worth of tariffs on Chinese goods with another $200 billion in the final stages. The public had until Thursday to comment on the administra­tion’s plan. U.S. President Donald Trump said Friday he is considerin­g another $267 billion of tariffs on China, which analysts said will affect virtually every category of consumer goods, to retaliate against what he calls unfair trade practices.

“Our concern with these tariffs is that the U.S. will be hardest hit, and that will result in lower U.S. growth and competitiv­eness and higher prices for U.S. consumers,” Apple said in its letter.

Apple outlined how the company’s operations and products will be affected by the tariffs. Shares, which had earlier gained 1 percent, fell about 0.8 percent to close at $221.30 on the news.

The company said the tariffs would “show up as a tax on U.S. consumers” and “increase the cost of Apple products that our customers have come to rely on in their daily lives.” Apple Chief Executive Officer Tim Cook earlier this year told Trump tariffs “were not the right approach.”

In the letter, Apple asks the U.S. government to “reconsider these measures and work to find other, more effective solutions that leave the U.S. economy and U.S. consumer stronger and healthier than ever before.”

Beyond the core products, Apple said accessorie­s like the HomePod speaker, some Beats speakers, AirPort and Time Capsule internet routers, the Magic Mouse and Magic Trackpad, and leather cases for the iPhone, iPad, MacBook and Apple Pencil would be affected. It said some of the parts it relies on for product developmen­t, including processors and research equipment, would also be hit by the tariffs.

Intel Corp., the world’s second-largest chipmaker, weighed in supporting Apple’s opposition to the tariffs and broadening the argument. Computer and phone makers are involved in a global supply chain that includes Chinese manufactur­ing, and that can’t be easily excluded without harm to U.S. companies, Intel said in a letter to the trade representa­tive. The U.S.’s ability to continue to dominate telecommun­ications technology, including the upcoming fifthgener­ation phone networks, will be hampered by the levy on imports from China.

In addition, the chip industry is a source of trade surplus for the U.S., including with China, Intel argued. “Semiconduc­tors are America’s fourth-largest export, and our industry has a global trade surplus of over $6 billion and a surplus with China of close to $2 billion in 2017,” Intel’s letter said. “We are puzzled as to why the Administra­tion may be using tariffs in part to re-engineer global ICT (informatio­n, communicat­ion and technology) supply chains that have served U.S. companies so well.”

 ?? REUTERS ?? The prices of the Apple Watch ( above) and AirPods headphones are likely to go up
REUTERS The prices of the Apple Watch ( above) and AirPods headphones are likely to go up

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