Business Standard

Auto makers consider shifting more manufactur­ing to North America

US trade pact is prompting foreign auto makers to rethink supply chains to meet potential restrictio­ns

- SCHESTER DAWSON AND WILLIAM BOSTON

Foreign car makers are considerin­g moving more of their manufactur­ing to North America following the recent US trade deal with Canada and Mexico. Within days of the U.S. and Canada reaching a pact to replace the roughly 25-yearold North American Free Trade Agreement, executives at several foreign car makers said they are considerin­g changes to their supply chains that would result in more autoparts manufactur­ing in the US, Canada and Mexico.

“We will allocate more US. production for the US market,” BMW AG CEO Harald Krüger told reporters at the Paris Motor Show this week. He said the German car maker already sources many parts in the region, but the new trade pact will accelerate a shift in investment.

Daimler AG CEO Dieter Zetsche said at the same event the new agreement could force the company to move more engine manufactur­ing to the U.S., where it builds cars and sport-utility vehicles at a factory in Tuscaloosa, Ala. The impact on foreign auto makers’ North American operations from the newly named United States-Mexico-Canada Agreement, which still has to be approved by Congress, remains unclear. But many in the auto industry see the pact as evidence of President Trump's tough approach to trade, at a time when he is threatenin­g new tariffs on European and Japanese auto imports.

Industry consultant­s say auto makers are growing increasing­ly nervous that more restrictio­ns could emerge as Mr. Trump turns to trade talks with Japan and the European Union.

“These companies are now seeing that there is an element of political risk to operating in the US,” said Johan Gott, a principal with global management consulting firm A.T. Kearney.

Since Nafta was establishe­d in 1994, both U.S. and foreign auto makers have developed supply chains based on the expectatio­n of low to no tariffs within North America. Mr. Trump made overhaulin­g Nafta a campaign pledge, arguing that it eroded the US manufactur­ing base and sent well-paying factory jobs to Mexico, where labor is cheaper.

The tentative deal, which replaces Nafta, requires auto makers to build at least 75 per cent of a car's value in North America to remain duty-free within the region, up from 62.5 per cent currently. Car companies also have to ensure 40 per cent to 45 per cent of the vehicle is made by workers earning at least $16 an hour, a provision aimed at steering more work to the U.S. to generate manufactur­ing jobs.

The pact caps yearly auto imports from Canada and Mexico at a combined 5.2 million, well above the 4.1 million vehicles that were shipped into the US. last year from the two countries. Cars that don't comply with the new rules will be subject to a 2.5 per cent tariff. The deal exempts light trucks such as pickups from the caps.

Foreign-based car brands made up 56 per cent of lightvehic­le sales in the U.S. last year, according to Autodata Corp. Auto makers that source a significan­t number of parts overseas, including high-value engines and transmissi­ons, will likely be at risk of noncomplia­nce with the new rules for certain vehicles that they make in North America and sell in the US., industry analysts say.

The new rules will be phased in over the next two to five years, about the time it takes to develop a partially or fully revised car model. Car makers are likely to look at moving engine and transmissi­on production first, because those parts make up roughly 30 per cent of a car's value and thus represent what would be a big step toward the stricter content thresholds, manufactur­ing consultant­s say.

The new standard is most significan­t for vehicles that are built in Mexico with lots of foreign parts and then shipped to the US, such as Nissan Motor Co.’s Sentra compact sedan, Volkswagen AG's Golf compact and Honda Motor Co’s Fit subcompact.

Carlos Ghosn, head of the Renault-Nissan-Mitsubishi alliance, said the new North American trade pact would spur the car-making group to invest more in both the US. and Mexico, but didn’t provide details. Honda and Volkswagen said in separate statements that they are still analysing the potential impact of the deal on their local operations.

Mazda Motor Corp. , which relies on Japan for engines and transmissi­ons, would also struggle to meet the higher content requiremen­ts on its Mexicobuil­t Mazda3 compact car.

“Naturally, it will change since we haven’t reached 75 per cent” local content,” said Mazda CEO Akira Marumoto. "Components that have to be made within the Nafta region will increase.”

By comparison, Detroit auto makers General Motors Co., Ford MotorCo. and Fiat Chrysler Automobile­s NV don’t expect to be impacted significan­tly because most of the vehicles they sell in the US. are likely to meet the local content and wage requiremen­ts, although some cars may face hurdles. That could include Fiat Chrysler's Mexican-made Fiat 500 subcompact, which uses transmissi­ons imported from Germany, Italy or Japan depending on the model, according to government data. FCA said it expects the trade deal to allow its North American production to “remain competitiv­e at home and in export markets around the world.”

Some industry analysts say the new restrictio­ns could over time hurt North American competitiv­eness by raising manufactur­ing costs and also lift retail prices for US-sold cars. Many car makers now use North America — and particular­ly Mexico and the US — to supply overseas markets, but that could change with the shifting trade policies.

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