End of road for Honda’s hatchback Brio in India

Japanese car maker Honda has stopped production of its entry-level hatchback B rio in India, cuttingshortthe vehicle'sover7-yearlong st int in the country. Honda CarsIndia, thecompany's wholly-ownedsubsidiary, plans to maxim is es ale sand visibility of its compact sedan A maze which would now be its entry level offering in the Indian market ." We have stopped production of B rio and as of now we do not intend to bring next generation B rio into India ," Honda Cars India Senior VicePresident and Director( sales and marketing) RajeshGoelsaid. Customer preference has started to shift towards comparative ly bigger models, a trend similar to other global markets ." A sedan was the top seller in India last year. It is a typical motor is at ion cycle followed in every country and it' s just that in India the up gradation pace is much slower than other countries ," Goyalsaid. Theoretically, this change should have happened 6-7 years earlier, he added.