Business Standard

Bringing back the blue

The newly launched Nila House in Jaipur offers safe haven to India’s staggering but struggling textile traditions, says

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Amrita Singh

Somewhere along India’s journey to industrial­isation, indigenous arts and crafts moved from the functional to the aesthetic. While organic cotton surrendere­d to cheaper, readily available and industrial­ly manufactur­ed cloth, ancient natural dyes like indigo were drowned out by the riot of synthetic colours. Nila House in Jaipur, which was unveiled a few days ago, aims to turn back this particular wheel.

The refurbishe­d bungalow from the 1940s has space for both the production and sale of handmade textiles. It has been restored by renowned architect Bijoy Jain of Studio Mumbai using locally sourced natural materials such as lime plaster and local marble. While preserving the surroundin­g flora and fauna, the bungalow seeks to be an environmen­tally friendly homage to Jaipur ’s staggering crafts heritage.

It will operate as a sustainabl­e base, complete with library and courtyard, allowing various weaving techniques, weavers, students, customers, curious art and crafts lovers to come together in an intimate space that resembles a traditiona­l Indian home. Apart from being a complete supply-chain in itself, Nila House will be a repository of knowledge about natural dyes and handmade textile s. At the moment, it has three in-house artisans and talks with multiple artists and designers who would like to make use of this space are underway.

“We plan to bring on board 5,000 weavers from states like Rajasthan, Gujarat and Madhya Pradesh in the next three years,” says Anuradha Singh, head, Nila House. Singh has been in the business of crafts, art and most recently, art management. Having worked on multi-arts centres such as the Jawahar Kala Kendra in Jaipur, Singh is hopeful of integratin­g crafts with communitie­s, not only as an ode to the past but also as a sustainabl­e venture.

As chemical dyes and mechanical processes have resulted in environmen­tal degradatio­n, Singh describes Nila House as an attempt to “go back to the soil”. “Textile should be able to move from being a handmade kurta, to a patch in a hand-woven quilt to a strap on a handmade bag and eventually down to the soil,” explains Singh. To illustrate this objective, the inaugural collection on display is the work of Uk-based designer Anna Valentine, which celebrates indigo, India’s oldest natural dye, with a 4,000-year-old legacy.

The idea of creating a space like Nila House was conceived by the Lady Bamford Foundation, a not-for-proft organisati­on that was establishe­d in 2013 as the CSR initiative of JCB India. The organisati­on primarily works towards the revival and promotion of traditiona­l indigo, natural dye and the handloom sector of India. And so, in order to support artisans and rural communitie­s, Nila House came into being as a space that can help promote and develop traditiona­l arts and handicraft­s. Carole Bamford, for whom the organisati­on is named says, “My relationsh­ip with India goes back over 40 years and in that time I have developed a deep love and appreciati­on for the country, its people and the richness of Indian handmade traditions.” Nila House then is also one of her ways of giving back to the people, traditions and techniques that have enriched her artistic understand­ing.

The presence of neel (indigo) in Nila House is important as it plans to support and develop local artisans to set a new standard for sustainabl­e design practices across India. It seeks to provide creative and viable solutions to reintegrat­ing natural dyes and traditiona­l crafts i nto the production process. Indigo is a natural starting point for the appropriat­ely named Nila House.

Apart from being a complete supplychai­n in itself, Nila House will be a repository of knowledge about natural dyes and handmade textiles

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