Gave car keys to 600 customers on Dhanteras, says Mercedes
German premium car maker MercedesBenz on Saturday announced the opening of booking for its all-new SUV GLE, which is expected to be launched in India next year.
The company, in a statement, also claimed that it delivered
600 cars to customers across markets on Dhanteras, which is considered auspicious for buying gold, silver and other valuables, and is mainly celebrated in Northern and Southern India.
Owing to an unprecedented demand for the GLE, Mercedes-benz has already sold out its current stock of the SUV, three months ahead of the plan. It has now opened booking for its upcoming refreshed version, the company said.
The GLE SUV is expected to be launched in the domestic market before the next edition of the Auto Expo in 2020, it added.
Mercedez-benz has sold some 13,000 GLE cars since the off-roader’s entry into the Indian market, the company said.
The festive period saw unprecedented demand for Mercedes-benz vehicles across the country, especially in the northern region of Delhi NCR, Punjab, and in the western regions of Mumbai, Pune and Gujarat, it said, adding that of the ‘record’ 600 cars that it sold on the Dhanteras day, almost 50 per cent (over 250 units) were delivered to customers in Delhi NCR alone. “The festive season has been satisfactory for us and we are glad to see an overwhelming response to our products from across markets. We are excited to see the response to the current GLE, which sold out three months ahead of t he plan,” said Mar tin Schwenk, managing director and chief executive, Mercedes-benz India.
The impressive number of deliveries during the current festive season reiterates the increasing customer confidence, he said.
It may be recalled that the German auto major sold over 200 units of its various models in a single day on the occasion of Dussehra and Navratri on October 9.