Business Standard

Navigating AI needs strong sails

- PRANJAL SHARMA

Irresistib­le though it may appear, the use of artificial intelligen­ce (AI) remains fraught. A new report by the World Economic Forum ( WEF) has highlighte­d the issues that organisati­ons must address as they inevitably move to enhance the use of AI in financial services.

Firms that are moving quickly to adopt AI in financial processes will be far ahead of competitio­n, but they will also face unpreceden­ted and unanticipa­ted risks. The nature of AI is such that it could take decisions which may violate rules, be opaque while also be at a speed where timely human interventi­on is impossible.

The WEF report called Navigating Uncharted Waters has advised that financial institutio­ns, regulators and policy-makers should deploy, scale and harness the power of AI in a “responsibl­e” manner.

AI will cause several important shifts in the way the financial ecosystem operates. Firstly, AI systems “think” differentl­y from humans, therefore, some of the steps taken may not be comprehens­ible by humans. Current systems are based on human accountabi­lity and slow-moving safeguards. AI systems will take decisions at rapid pace and will be uninfluenc­ed by humans.

For instance, two AI systems can collude on pricing of a product or service. Or if an AI makes lending decisions, it could develop a bias towards certain type of borrowers based on factors that humans may not be able to comprehend. Typically, AI tends to learn by its mistakes. It may identify such mistakes and take a wrong decision. If three customers from one locality default, the AI may disqualify all others from the area. Therefore, organisati­ons will have to create new protocols for accountabi­lity. If an AI takes an erroneous decision, no human or profession­al can be expected to be accountabl­e for it. Organisati­ons will have to create a system where quick response, remedy and learning system is put into place. The AI itself would have to be governed in a real-time fashion.

Secondly, “AI will drive policy shifts outside of the control of any one institutio­n,” says the report. Policy-makers and regulatory response systems face a steep learning curve of protecting consumer and citizen interests against fast moving tech developmen­ts. As AI and digitisati­on permeate every part of our lives, controllin­g and curbing anti-competitiv­e behaviour will no longer be possible by any single regulator. Several bodies within a country will have to collaborat­e to understand anti-competitiv­e behaviour. In an age of data supremacy, the definition­s of market dominance have changed.

Transnatio­nal regulatory frameworks which were restricted to global transactio­ns will have to be emulated in many sectors. It is already difficult to distinguis­h between local, regional and global marketplac­es. Barriers to entry and market dominance will be driven by the strength of AI deployed. Strong players will get stronger rapidly while new players will struggle to survive. Many such examples abound around us.

Emerging markets such as India are eagerly embracing AI especially because of clear advantages of transparen­cy, traceabili­ty and accountabi­lity. However, AI can easily mislead people with behaviour that is difficult to control or understand. In India, the relevant systems in private entities and regulators are not keeping pace with the profound changes being witnessed. Government department­s and regulators are beginning to use AI but need to develop strong capacities quickly. Blind faith in AI can be harmful for all stakeholde­rs.

Its need is not in doubt, but unchecked AI can be terribly destructiv­e too. We must navigate carefully to ride the strong wave that is AI. A strong wave which propels a ship forward can also sink it.

Emerging markets are eagerly embracing AI because of clear advantages of transparen­cy, traceabili­ty and accountabi­lity. However, AI can easily mislead people with behaviour that is difficult to control or understand

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