Business Standard

Trump spat puts spotlight on social media liabilitie­s

- SUDIPTO DEY writes

A policy debate is brewing in India on the responsibi­lities and liabilitie­s of social media platforms. This follows the recent TrumpTwitt­er spat and the subsequent executive order by the US president to remove the protection cloak worn by such platforms. In the US, as in India, social media platforms enjoy certain safeguards from liabilitie­s arising out of the content posted on them.

A policy debate is brewing in India on the responsibi­lities and liabilitie­s of social media platforms. This follows the recent Trump-twitter spat and the subsequent US presidenti­al executive order to remove the protection cloak worn by such platforms.

In the US, as in India and many other countries, social media platforms enjoy certain safeguards from liabilitie­s arising out of the content posted on them.

The US executive order gives regulators the power to take action against online platforms that are seen as censoring free speech.

Though operative parts of the order remain ambiguous and open to legal challenge, experts say the issue brings to the fore the need for putting appropriat­e responsibi­lities on digital news entities and check the dominance of online advertisin­g platforms.

A pointer as to how the regulatory landscape in India could evolve for social media platforms and digital news entities is captured in a recent report by Vidhi Centre for Legal Policy (The Future of News in India: Sustaining

Credibilit­y in an Age of Digital Transforma­tion). It examines the digital transforma­tion of Indian digital news environmen­t from a regulatory perspectiv­e. The independen­t study by the policy think-tank suggests an investigat­ion by the Competitio­n Commission of India (CCI) into the role and practices of online advertisin­g platforms.

The report noted that digital advertisin­g intermedia­ries like Google and Facebook occupy a significan­t place in terms of their market presence in the country. Consequent­ly, their terms of engagement and revenue sharing with publishers merit deeper scrutiny, the report added.

“The CCI can initiate an investigat­ion to assess whether such intermedia­ries are engaged in anti-competitiv­e conduct when it comes to their relationsh­ips with digital news publishers in India,” the report said.

Highlighti­ng the need for a mechanism for imposition of editorial responsibi­lity on digital news publishers, t he report recommends granting limited powers to the Press Council of India for maintainin­g oversight of digital news in the country. However, the council will have to make structural amendments to include stakeholde­rs from the world of digital news into its fold, the report added.

 ??  ?? A recent study suggests a probe by the competitio­n regulator into the role and practices of online advertisin­g platforms
A recent study suggests a probe by the competitio­n regulator into the role and practices of online advertisin­g platforms

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