Myntra sells 10 mn items during sale

Fashion retailer Myntra said it had concluded the country’s biggest fashion sale event, End of Reason Sale (EORS), with over 10 million items sold, towards the end of the fourday event. Shoppers across the country placed about 4 million orders, across multiple categories, the firm said. This was the first mega sale event in the country after the lockdown.

“Over 3.5 million customers shopped during the event, with about 13.5 million unique visitors, generating close to 120 million sessions,” said Amar Nagaram, CEO, Myntra.

“We have recorded an 86 per cent increase in the number of customers from tier-ii and -III cities and beyond, the highest so far.” Myntra processed over 8,000 orders and sold 18,800 items per minute at peak and recorded over 30 per cent growth in traffic yearon-year during the event.

About 3.5 million customers shopped during EORS, with over 700,000 first-timers, 56 per cent of who are from tier-ii cities and beyond. The top tier-ii and -III cities include Guwahati, Bhubaneswar, Dehradun, Imphal, Aizawl, and Panchkula.

A key highlight of EORS is the integration and collaboration with 400 offline stores of more than 60 brands, enabling them to go live with their inventory on the Myntra platform. About 15,000 kirana partners under Myntra’s MENSA Network (Myntra’s Extended Network for Service Augmentation) will fulfil deliveries across 300 tier-2 and -3 cities, which will also help in augmenting their earnings.