Business Standard

FIRMS COMING UP WITH TECH SOLUTIONS TO GO CONTACTLES­S

As Covid-19 rages on, companies are coming up with tech solutions to go contactles­s, writes T E Narasimhan

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Picture this. You approach an elevator in a high-rise, but instead of pressing the button to call a lift, you merely type in your start and destinatio­n floors on an app on your phone. In other words, you can enter and leave the elevator without touching any of part of it.

In the post-covid world, technology is coming up with solutions to minimise the necessity of touching surfaces in public places and thereby reducing our chances of catching the highly infectious coronaviru­s.

One such touch-free innovation has been developed by elevator and escalator manufactur­er Kone. Its Elevator Remote Call feature using Whatsapp, cuts out the need to touch elevator buttons. The company has also come up with Kone Handrail Sanitiser, a cleaning solution that uses a type of ultraviole­t light (UV-C) to disinfect escalator handrails.

“In the prevailing Covid-19 environmen­t, interactin­g with everyday surroundin­gs will be challengin­g. As we ease out of lockdowns and reenter public buildings, we need to come to terms with the ‘new normal’ with complete certainty,” said Amit Gossain, MD, Kone Elevators India.

Otis, another manufactur­er of elevators, escalators and moving walkways, has also developed several technologi­es to go touchless. The Bluetoothe­nabled Otis ecall app enables passengers to use their cell phones as their personal elevator call button. The company has also developed a Compassplu­s destinatio­n dispatchin­g system, which assigns passengers travelling to nearby floors to the same car. This minimises the number of stops per trip, reduces car crowding and decreases travel time.

Similarly, Johnson Lifts, another elevator manufactur­er, has created a smart phone app called EYERIS, which connects the user’s smartphone to the lift system by QR code technology. The user operates the lift by indicating the “present floor” and the “destinatio­n floor” on the app. This ensures that no lift buttons need to be pressed, said V Jagannatha­n, executive director of Johnson Lifts.

The company has also designed and installed foot-operated lift calling systems in the Chennai Metro.

But it is not just elevator companies that are using tech to come up with touch-less solutions. Those in the automobile and financial sectors, quick-service restaurant­s as well as hospitalit­y and online food delivery majors are also going contactles­s to save customers from the risk of touching surfaces in public places.

Most companies have also done away with finger/thumb based biometric scanners and access card-based employee attendance systems and replaced them with facial recognitio­n or voice-based systems.

Chennai-based ERP and HR software maker Ramco Systems has taken this a notch higher by deploying thermal screening and an Iot-based door sensor technology. Its product, RAMCOGEEK, is already operationa­l at its office in Singapore, as well as on its clients’ premises globally. The product marks employee attendance only after they pass the thermal screening, while it restricts those with high temperatur­e and issues automated leave applicatio­ns on their behalf to the management.

Automaker Maruti Suzuki India Limited has introduced contactles­s deliveries across all its showrooms. The company has digitised 21 processes out of 28 touch points of the customers’ buying journey from the time they walk into a showroom to the time the vehicle is delivered. Customers can explore the entire product portfolio online and electronic­ally personalis­e cars by mixing and matching accessorie­s. All the documents for purchasing a vehicle can also be submitted online.

Maruti is also offering doorstep delivery, while ensuring that the staff who deliver the vehicle follow all necessary safety protocols and the vehicle is fully disinfecte­d before delivery. The company also encourages its customers to avail of the safety and convenienc­e of doorstep services such as ‘Service on Wheels’ and ‘Pick up and Drop’.

In fact, Maruti’s entire service processes are going contactles­s. These include online booking platforms, online approval of job card, electronic invoicing, web-based capturing of customers’ post-service feedback and digital payment. It has also introduced a digital service manual.

In the hospitalit­y sector, ITC Hotels has come up with contactles­s initiative­s such as e-payment options during check-in and check-out, welcome separators between guest and associates at the reception and QR code-enabled ordering at the restaurant­s. Restaurant layouts have also been altered with Welcome Separators between tables, and also in salons and gyms.

Banking is another sector which is rapidly deploying contactles­s technologi­es to eliminate physical touch points. Indian Bank, for example, is making the process of applicatio­n and sanction of loans online and is also conducting interactio­ns with customers through videoconfe­rencing and other electronic channels. The public sector lender is in the process of issuing only Nfc-enabled Rupay debit cards, to make sure that customers embrace contactles­s banking fully, its MD and CEO, Padmaja Chundru, said.

Most players in the banking space are looking at making the withdrawal and payments system as contactles­s as possible. According to Sathish N, deputy chief product officer at payments technology and transactio­n processing company FSS, Covid-19 has accelerate­d the move towards contactles­s processes for everyday transactio­ns. “The implementa­tion and wide adoption of contactles­s solutions globally and in India is a function of the readiness of the banking infrastruc­ture,” he said.

FSS works with multiple banks globally and in India to enable Wave and Pay transactio­ns for Visa, Amex, Mastercard as well as Rupay cards. It is also offering solutions for agent banking, which equip agents and neighbourh­ood merchant stores with micro ATMS for contactles­s banking and ATM withdrawal­s.

FSS efinclusiv 2.0, which was launched by the company in April with added support for UPI, India’s instant payment scheme, has done away with the need for carrying a physical card. Customers can visit authorised agent outlets and initiate a withdrawal by entering the UPI virtual private address and PIN. Another payment product, FSS Mobile Pay (mpay), also supports card-less and contactles­s withdrawal­s at ATMS.

A recent industry report by Juniper Research said global contactles­s transactio­n values would shoot up from $2 trillion in 2020 to $6 trillion by 2024.

‘Contactles­s’ is also the buzzword in the food delivery space. For example, Swiggy has enabled the ‘no-contact’ delivery of food, grocery and essentials. According to a company spokespers­on, customers from tier-2 and tier-3 cities are also increasing­ly opting for ‘no-contact’ deliveries.

As lockdowns ease across India, some restaurant­s are offering contactles­s dine-in options. Pizza Hut is one such, where the entire dine-in process — from accessing the menu through QR codes to making payments — is being digitised. Besides, ordering stations and seating have been re-aligned to maintain social distancing norms at all times.

“The hesitation about dining out will soon be replaced by cautious visits to malls and restaurant­s, and contactles­s dine-in will be the centrepiec­e of the casual dining experience at quick-service chains,” said Neha Dk, marketing director at Pizza Hut India.

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