IN SAFE HANDS

To reassure consumers, advertisers are talking up the hygiene factor in the packaging story

Coke promises aseptic packaging in its recent campaign for its dairy brand Vio Vodafone Idea said it has provided its employees with safety shields at newly reopened retail centres

A Parle-g ad that focuses on the biscuits being packed by employees wearing masks and gloves Pepsico India has repeatedly emphasised the safety in packaging and delivery of its brands