Business Standard

ITC weighs up an ‘alternativ­e structure’ for its hotels business

- ISHITA AYAN DUTT Kolkata, 7 September

Diversifie­d conglomera­te, ITC, will examine an “alternativ­e structure” for its hotels business.

Answering questions on the company’s restructur­ing plans, ITC Chairman Sanjiv Puri said at a media interactio­n that the firm is focusing on an asset-right strategy and will look at some alternativ­e structurin­g vehicles for value creation. However, Puri clarified, that it was just under considerat­ion.

In 2004, ITC approved amalgamati­on of its subsidiari­es ITC Hotels and Ansal Hotels with itself. It is not clear whether an alternativ­e structure would mean a demerger.

Explaining the reason behind diversific­ation, Puri said the idea was to align market opportunit­ies with internal capabiliti­es.

At this moment of time, there are some businesses like hotels, which were an earlier diversific­ation, which have come to a stage and have a strategic focus and makes it possible for alternativ­e structurin­g, Puri said.

“What it will be, and how it will be done, at this point in time, it’s only an area that has been flagged,” he said.

Puri also said there were many smaller pieces in the portfolio that required support, and that’s why it was structured the way it was. “Nothing is cast in stone. We have to look at what will unlock maximum value for stakeholde­rs,” Puri said.

As far as hotels are concerned, ITC adopted an asset-right strategy in the recent past, and currently of 10,000 rooms, 5,300 are managed. About 4,000 rooms are under constructi­on, of which 3,000 are in the managed segment.

Nakul Anand, executive director of ITC, overseeing the hospitalit­y business, said by the end of this phase, out of 14,000 rooms, more than 8,600 would be in the managed segment.

Anand said this would complete ITC’S spread. In the past four to five years, ITC had focused on creating properties that would be completed over the next year.

While some diversific­ations are showing growth, those that have not have been restructur­ed. Lifestyle business, for instance, has been restructur­ed.

Puri said, the lifestyle

“NOTHING IS CAST IN STONE FOREVER. WE HAVE TO LOOK AT WHAT WILL UNLOCK MAXIMUM VALUE FOR STAKEHOLDE­RS”

Sanjiv Puri,

ITC chairman

retailing business had not matched expectatio­ns.

“We decided, the first step was to restructur­e it,” he said. Last year, ITC sold menswear brand John Players to Reliance Retail.

On the lifestyle retailing business, Puri said, currently very few stores were open. “Unless we have a specific idea on how we can win in this segment, we are not going to expand it or grow it. It may even shrink,” he said.

However, in the non-cigarettes portfolio, the fast-moving consumer goods segment, particular­ly the essentials segment, has been growing in the wake of the pandemic. Capacity utilisatio­n in the essentials segment was high. He said, there was fair amount of buoyancy in the segment.

As far consumer trends, there was a propensity for larger packs. In rural areas, however, there was demand for smaller packs. Puri said he expects an uptick in demand in the festive season.

ITC is seeing normalisat­ion in the unlock phase. In the paperboard­s and packaging segment, capacity utilisatio­n was at 90-95 per cent. However, localised lockdowns had caused some disruption­s in cigarettes in July and August.

Puri said at a media interactio­n that the company was focusing on an asset-right strategy and will look at some alternativ­e structurin­g vehicles for value creation

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