Mahindra Logistics sets world of mobility biz ‘Alyte’

Amid the Covid-19-enforced lockdown, businesses have had to innovate to survive. One such company that did its share of innovation in mobility solutions to stay afloat was Mahindra Logistics (MLL).

MLL’S enterprise mobility business recorded a revenue of ~400 crore in 2019-20 (FY20).

“Alyte is a brand under which our enterprise mobility business operates.

In FY20, we reworked our strategy for enterprise mobility business and focused on four elements: expand our service and offerings, leveraging and expanding our green and sustainable fleet, expand our technology and supply partnership programme, and offer unique solutions and services,” Rampraveen Swaminathan, managing director and chief executive officer, MLL, told Business Standard.

The company hopes to have 30 per cent green and sustainable vehicles in its fleet in the next three years, or by 2023-24.

Unlike ride-hailing aggregators like Ola and Uber, Alyte allows one to book the desired cab, driver, and passengers every day, assuring the safety and protection while commuting to work.

MLL is the only pan Indiancompany

offering employee transport services in nine major cities in India and most of the competition comes from local players in these regions. Alyte contributed 11 per cent to the total revenue of MLL in FY20.

The Covid-19 pandemic has affected enterprise mobility business since a majority of the workforce is working from home. Moreover, self-drive vehicle rental companies are also marketing to people’s worst fears — the pandemic. They have indeed spotted a fast lane to riches.

With offices have resumed operations and people still fearing the spread of the contagion, preference for private vehicles has seen a surge. It will take at least a year before mobility recovers from the impact of Covid-19. The next 12-15 months will be challenging for the enterprise mobility business, said Swaminathan.