Business Standard

RAM PRASAD SAHU PVR no-show: Multiplex stocks to see little action

Cash burn may remain high even after reopening of cinemas

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PVR’S June quarter performanc­e was drab, on expected lines, as cinemas remaining closed during the lockdown.

India’s largest multiplex operator reported revenues of ~12.6 crore from movie production and distributi­on, food and beverage, and other income. Though costs have reduced, a collapse in revenues translated into a loss of ~116 crore at the operating level. With no clarity over reopening of cinemas, following a washout in the September quarter too, focus has shifted to controllin­g costs in the near term. After a 72-per cent decline in fixed costs in the June quarter, thanks to cost savings on employees and rentals, the company indicated a further fall in fixed costs for the Julyseptem­ber quarter.

Rents account for the lion’s share in fixed costs, at 30-34 per cent. The firm is seeking a waiver on rentals and lower common area maintenanc­e during the lockdown. Given the rationalis­ation in workforce and salary cuts of up to 50 per cent, employee costs are expected to reduce to ~13 crore a month, compared to ~23 crore in Q1.

The reduction in costs is a positive, but whether it will be enough to meet fixed costs will depend on occupancy levels — especially in the initial months after reopening.

A bigger challenge for multiplexe­s is structural in nature, given over-the-top (OTT) platforms have soared in popularity and producers have released a few movies on those, too. The company, however, believes theatres are the preferred distributi­on platforms as they generate 6070 per cent of revenues. They also expect theatres to be the destinatio­n of choice for out-of-home entertainm­ent, which could pick up pace once the curbs are lifted and consumer confidence revives.

Given the positive feedback from countries that have allowed theatres to open and have a lengthy content pipeline, PVR expects demand in India to revive as operations normalise.

Though the recent rights issue and access to funds should help take care of the near-term cash burn, there are multiple challenges that the sector faces, owing to uncertaint­y on the demand and cost fronts. Investors are, therefore, advised to give multiplex stocks a miss.

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