Business Standard

Atul Jalan’s rebranded AI firm eyes Nasdaq IPO

- PEERZADA ABRAR Bengaluru, 18 January

Bengaluru-based Manthan Software and San Francisco-headquarte­red tech company Richreleva­nce, have completed their merger to form a new, rebranded artificial intelligen­ce (AI) company Algonomy.

Algonomy allows customers such as Walmart, ebay, Burberry, Swarovski, Tiffany & Co., and Mcdonald’s to rapidly unify all customer data on a single platform for real-time Ai-based decisions.

“As we saw during the Covid-19 pandemic, our customers have seen the importance of being able to quickly pivot to become digital-first, and leverage AI to make quick decisions,” said Algonomy Chief Executive Atul Jalan, who previously served as Manthan Software’s CEO.

Jalan said he is looking at an initial public offering (IPO) of Algonomy by 2023 on the Nasdaq. The company is also scouting for a few acquisitio­ns and plans to raise funding.

“Raising funds, strengthen­ing my leadership team in the US, and looking for acquisitio­ns are all preparator­y work towards that (IPO),” said Jalan.

The firm declined to comment on the financial details of the transactio­n.

Jalan said the Covid-19 pandemic has put the whole digital transforma­tion of organisati­ons on ‘steroids’ and businesses like Algonomy are beneficiar­ies of it.

Richreleva­nce, a leading experience personalis­ation firm, had raised over $150 million from investors, according to sources. People in the know said Manthan had offered a premium on the firm’s valuation in the form of cash and stocks.

With Algonomy, retailers of all sizes can place digital at the core of their business to orchestrat­e, personaliz­e, and activate customer journeys. These are designed to drive immediate engagement, lift and return on investment across the lifecycle.

The retail industry has been forced to evolve rapidly. The digitally savvy retailers are pulling ahead, thanks to their agility to respond to changing customer behaviour. But traditiona­l retailers are struggling to overcome legacy systems and operationa­l silos that thwart innovation.

Algonomy was founded with the mission of using AI to power digital as the new normal for consumer brands across the globe. A combinatio­n of algorithm (algo) and knowledge (nomy), the name Algonomy illustrate­s that the future of retail is algorithmi­c. The firm said the brands that are ‘digital-first’ and able to respond in real-time to changing market dynamics are poised to succeed.

 ??  ?? Jalan said Covid has put the digital transforma­tion of firms on ‘steroids’
Jalan said Covid has put the digital transforma­tion of firms on ‘steroids’

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