Business Standard

Fresh immunity boosting food products - A complete kitchen solution brand

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India is on the path of becoming the highest processed food consuming nation in the world. The Indian consumers’ major expectatio­ns from the food processing companies is a healthy balance between good taste and hygiene. in addition to that, the expectatio­n of any consumer from a food processing company is that the food is manufature­d in an ethical manner devoid of any unadultera­ted substance and that the companies abide by sustainabl­e practices

Catering to the Indian consumers since the year 1980, Goldiee Group is now a market leader in offering a diverse range of products essential to every Indian household and the internatio­nal arena. Decades of experience in the food processing sector have enabled the company to understand the Indian consumers mindset across different age groups, ethnicitie­s and cultures. The company’s far and wide reach of over 350,000 retail outlets managed by 1000 distributo­rs has made Goldiee Group a unique and famous brand name, well recognized throughout the nation.

Keeping the Indian consumers in mind - the Goldiee Group offers a complete range of kitchen solution products, which include, Pickles, Spices, Turmeric powder, Asafoetida (Heeng), Blended Spices, Papads, Curry Pasteds, Curry Powders, Ready to Cook Spice Mixes, Vermicelli, Sauces, Jams, Tea, Gulab Jamun Mix, Pooja Kits, and Incense Sticks. A range of Noodles, Pasta, and Macaroni under the brand name “Oneone.” Additional­ly, Goldiee Group also recently launched a new range of Tadka Masala and Garam Masala. The Goldiee Group has state-of-the-art plant, R&D Lab, testing lab and inhouse manufactur­ing facility at Kanpur, UP that ensures the highest quality of raw materials used with quality control and quality assurance at every step in the manufactur­ing of the food products.

Today, Goldiee Group is positioned as one the few food processing brands that has presence on a pan India level in 28 states catering to customers not only the urban cities and towns but also to the rural interiors as well.

“We are able to penetrate deeper with our diverse product profile. We are not confined to one segment; we have taken care of all the different segments,” says Akash Goenka, Director, Goldiee Group.

The Covid - 19 Crisis and Beyond

The compnay management prides in Goldiee Group’s achievemen­t to serve the entire nation during the Covid-19 lockdown period. It gave them essential insights into the demand for specific immunity-boosting products deemed indispensa­ble by the Indian consumer base. In line with the growing demand, the comapny establishe­d another state-of-the-art manufactur­ing unit to cater to the new specific demand for immunity boosting products in the market.

“As we our proud to be associated with our family business. The Group is currently led by the promoters and the next generation directors has taken their place in organizati­on since more than 10 years. The next generation of promoters are attached with full enthusiasm to take the organizati­on, On next level. After getting their higher education from they are bearing responsibi­lity to lead the organizati­on with a broad and focused vision.” says Sudeep Goenka, Director, Goldiee Masale.

“Shubham Goldiee Masale Pvt. Ltd., establishe­d in the year 1980, has more than 1,200 distributo­rs in 28 states. “GOLDIEE” brand has become a symbolic name in India, Europe, and Middle East especially for spices. The company has been successful, in being leading manufature­rs, suppliers and exporters of all kinds of basic and formulated spices and pickles for over two decades. Shubham Goldiee Masale also supply whole spices such as anise seeds, black & white pepper, green and large cardamom etc.” says Shubham Gupta, Director, Goldiee Group.

The Goldiee Group has further planned to expand its network deeper into the Indian Interiors more into the microregio­ns and expand its footprint internatio­nally into the Russian, Thailand, and South African markets. The Goldiee Group is fully-equipped to meet global as well as local demands of different nations, states, and cities in their unique taste & flavor.

 ??  ?? Shubham Gupta Director
Shubham Gupta Director
 ?? Director ?? Sudeep Goenka
Director Sudeep Goenka
 ??  ?? Akash Goenka Director
Akash Goenka Director

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