Business Standard

Safe Menstrual Hygiene means access to right products and safe disposal, says Niine

- Gaurav Bathwal Co-founder, Niine

While there has been enough noise and awareness on low levels of access to menstrual hygiene for women in India, safe disposal of menstrual waste continues to a less

incinerato­rs to prevent build up of this waste, which poses hazards similar to bio medical waste.

Union Minister of Environmen­t, Forest and Climate Change, Prakash Javadekar had announced that sanitary pad manufactur­ers must provide bio-degradable bags from January 2021 onwards. Speaking on safe disposal practices, he had said "We have observed that production and usage of sanitary napkins and diapers have increased in the country, however, they are still being discarded in a way which is harmful to waste-pickers. From January 2021 onward it will be mandatory for all sanitary napkin manufactur­ers to provide degradable disposal bags for each napkin.” Mr.javadekar has expressed disappoint­ment over the rule already being in existence, but not being followed diligently by the manufactur­ers.

Sharat Khemka, Co founder of Shudh Plus Hygiene Products manufactur­er and marketer of Niine brand of sanitary napkins said, it was a much need reminder and reinforcem­ent by the government, calling manufactur­ers to ensure disposal bags, to promote safe disposal of used sanitary napkins, and prevent spoiled and hazardous napkins from lying exposed. We are yet to see large players embracing this improvemen­t in their product offering.

These safe biodegrada­ble sealable disposal bags are Niine's bid for a clean environmen­t and to spread awareness that safe sanitary napkins is as important as use of right menstrual hygiene.

Mr. Gaurav Bathwal, Cofounder of Niine Sanitary Napkins said that there are various challenges to use of sanitary napkins, when disposal bags are not provided. Lot of women shy away from using safe and hygienic sanitary napkins, not knowing how to dispose them. Wrapping and throwing in news papers, in bins or areas where garbage lifting is not regular, often leads to animals rummaging through the waste and exposing used napkins not only causing embarassme­nt to neighborho­od but also exposing them to serious infectious diseases like Hepatitis etc.

Needless to say, a small biodegrada­ble pouch provides for discreet, odourless and clean disposal of this monthly waste.

The government in recent years has been very vocal on need for menstrual hygiene needs, and rendered support at various level, right from exempting the category from GST on sale, to sponsoring various free distributi­on programs for school girls. The mandate from Jan 1, 2021 on provision of disposal bags by manufactur­ers should further help drive use of safe menstrual hygiene as well as improve and support our drive for Swachh Bharat.

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 ??  ?? Sharat Khemka Co-founder, Niine
Sharat Khemka Co-founder, Niine
 ??  ?? Richa Singh CEO, Niine
Richa Singh CEO, Niine

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