Business Standard

A shot for digital manufactur­ing

Companies saw it as an option; Covid-19 made it an imperative

- PEERZADA ABRAR Bengaluru, 26 April

The Covid-19 pandemic has accelerate­d the process of digital manufactur­ing. Companies that saw it as an option, now understand it as a business imperative. This is particular­ly true for older facilities that have been working on their modernisat­ion for several years.

Brownfield facilities traditiona­lly relied on heavy capital investment for upgrading infrastruc­ture. The pandemic has shrunk operating budgets and capital. But industry 4.0 technologi­es have made it possible to operate disparate factory assets by digitally linking them with new generation hardware and software systems at a fraction of the cost, according to research study Digital Manufactur­ing in India done by Amrut Godbole, Indian Navy Fellow, Sagnik Chakrabort­y, researcher, cybersecur­ity studies programme, and Manjeet Kripalani, executive director, who work at think tank Gateway House. The study said the pandemic has compressed long drawn digitisati­on plans from two years to just under a month — with immediate results visible.

One example is Piramal Glass, according to the Gateway House study. The $330-million, Gujarat-based company is a global producer of moulded glass for the food, pharma, cosmetics and perfumery industries. When the pandemic hit, the demand for perfumes and nail polish bottles dropped, but the demand for food and pharmaceut­ical glass rose. This enabled the company to be classified an “essential supplies” provider and kept its operations running with a third of its workforce.

In short order, Piramal Glass had to innovate. For starters, factory hands could no longer use their electronic fingerprin­ts to enter the facility. So, the company sourced facial-recognitio­n software from a domestic start-up called Smart Infocomm. It had multiple uses — not just at the factory gate but also on the manufactur­ing line to alert the management on workers violating masks and social distancing in the factory.

Samit Datta, global chief supply chain and technology officer at Piramal Glass, said typically, brownfield manufactur­ers that operate different generation­s of machines and are looking to upgrade, will replace all at one go. However, they need to think counter-intuitivel­y to optimise capital, and use digital technologi­es to upgrade. “This creates the foundation for their Industry 4.0 transforma­tion also,” said Datta.

Datta used his own advice well. Piramal had planned to commission a new glass furnace, which was to increase capacity from 100 to 145 tonnes per day (tpd). Normally, 10 experts would come from Europe to install the furnace and start operations. Instead, Piramal tapped into augmented reality using smart glasses, most of it procured locally. The furnace was operationa­l in one month. Augmented reality was used for quality assessment too. Foreign customers, who would normally be sent physical samples of glass, were able to inspect their purchases via augmented reality.

Piramal had to change the existing onsite operations of its plant to allow for remotely controlled functionin­g. In seven days, its in-house tech team developed a work-from-home infrastruc­ture to operate the plant remotely, adding on the existing Internet of Things (IOT) stack4 for the manufactur­ing process. The success was encouragin­g, and Piramal decided to accelerate its transforma­tion through data analytics. In July 2020, the company hired a management consultant to guide the process as also 11 new data engineers and scientists.

In recognitio­n of its inherent business value and accelerate­d digital journey, the US private equity firm Blackstone acquired a controllin­g stake in Piramal Glass in December 2020.

Another brownfield success story is Siemens India. Its factory outside Mumbai, in Kalwa, is 47 years old and makes low-voltage switch gears. In 2016, the factory began to reconfigur­e manufactur­ing lines and double the number of product variants manufactur­ed there to 180. This was done using a proprietar­y digital twin software and Mindsphere — a cloud and IOT (Internet of Things)-based operating system developed by the parent company in Germany — and resulted in a 20 per cent productivi­ty gain for the facility.

With Covid-19, the factory was locked down. In July, production restarted with just 30 per cent of its workers. Using the digital twin that already existed, Siemens Kalwa’s engineers reconfigur­ed the production line to accommodat­e the new rules, especially social distancing for the assembly line workers, and get back on track.

Hemant Narvekar, factory head, led the effort. He said the new norms compressed timelines and expenses as they “could be quickly simulated and tried in the virtual environmen­t, before executing them in the real world”.

The ecosystem for digital manufactur­ing in India is now visible, said the Gateway House research study. It isn’t as deep as it is in the West or China but is developing breadth and depth. Four elements of this ecosystem are in place: The digital infrastruc­ture, government schemes, academic learning, and a burst of start-ups.

A significan­t part of the digital infrastruc­ture has been laid by India Stack, an open-source services platform and applicatio­n programmin­g interface developed by a public-private partnershi­p. It is free for entreprene­urs, small and big business, government and developers, to build their products on. During the pandemic, this platform helped the Indian government disburse funding and subsidies to individual­s and entities across the country, instantane­ously and at low cost.

This platform will help India move beyond services to products, said Sharad Sharma, founder of ispirt, the non-profit that created India Stack.

To capture this nascent and promising trend, the government has moved swiftly. November 2020 saw a $20-billion incentive scheme for 13 competitiv­e sectors of manufactur­ing to create self-sufficienc­y. In addition, a serious effort is underway to create supporting institutio­ns for manufactur­ing and for MSMES, which comprise over 90 per cent of Indian business.

To make this happen, new initiative­s like Smart Advanced Manufactur­ing and Rapid Transforma­tion Hub (SAMARTH) by the Ministry of Heavy Industries have begun. One such government initiative in Pune is C4i4, which offers coaching and consulting specifical­ly for manufactur­ing MSMES that are looking to digitise. During the pandemic, demand for its services grew 30 per cent, not just from small businesses but big exporters too.

As Dattatraya Navalgundk­ar, executive director at C4i4 Pune, explained, “Although MSMES face cash flow challenges, lack trained manpower and expertise, they need business continuity and are eager to start the digital transforma­tion journey.”

The start-ups that were establishe­d pre-covid 19 have seen bustling business. One such example is Clairviz Systems, a technology company providing cutting-edge solutions for digitisati­on of manufactur­ing industry. Its co-founder, Aditya Vermani, an engineer who worked with Larsen & Toubro, said, “Despite factories running at 30 per cent, manpower, digital work instructio­ns and maintenanc­e gained traction. We were able to maintain our revenue growth in the constraine­d financial environmen­t.”

State-owned oil refining giant Hindustan Petroleum was among Clairviz’s first clients. It had installed and monitored sensors at the company’s Mumbai refinery and oil depots, resulting in improved regulatory compliance.

Another company that is seeing an accelerati­on in the adoption of digital manufactur­ing is Chizel, a B2B cloud platform for the manufactur­ing of plastic and metal parts that works with SMES. Yash Rane, CEO at Chizel, said manufactur­ing shops are shifting to cloud-based, mobile-first accounting systems and human resource solutions, and to IOT devices to track machine performanc­e. “Although they look like small adoptions, they are laying a solid foundation for the next wave of transforma­tion,” he said.

The ecosystem for digital manufactur­ing in India is visible, said the Gateway House research study. It isn’t as deep as it is in the West or China but is developing breadth and depth

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