Business Standard

Ford talks up compensati­on with dealers

- SHALLY SETH MOHILE Mumbai, 22 September

Ford India on Wednesday met its principal dealers to work out a compensati­on formula as it prepares to exit India's automobile market as part of a restructur­ing it announced on September 9. Most of the company's 170 dealers signed a non-disclosure agreement — a preconditi­on set by the company to start negotiatio­ns.

The day-long meeting hosted by Anurag Mehrotra, Ford India managing director, was attended by 10 principal dealers of the company at its corporate office in Gurugram.

As part of the restructur­ing plan, Ford will cease production of cars and sport utility vehicles at its plants and will sell vehicles only till stocks last.

In a response to a query on the company's dealer compensati­on plan, a spokespers­on for Ford India said, “We have a plan that ensures continued viable business for our dealer partners. We like to share those details first with our dealer partners than anyone outside."

Meanwhile, in a meeting with Minister of Heavy Industries (MOHI) Mahendra Nath Pandey on Tuesday, the Federation of Automobile Dealers Associatio­n requested the ministry to act as an intermedia­ry between dealers and the company.

"This is to ensure all dealers get fair compensati­on and the company gives a written commitment

regarding servicing the vehicles for 10-15 years," said a person who attended the meeting. The Ford India spokespers­on said the company is working with its dealers. "We continue to maintain full customer operations for our existing customers with service, aftermarke­t parts, and warranty support,” he said. The 170 dealers have 391 outlets and have invested approximat­ely ~2,000 crore for setting up their dealership­s. Cumulative­ly, dealership­s employ around 40,000 people. Dealers currently hold 1,500 vehicles, which amount to ~150 crore via inventory funding from reputed Indian banks.

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