Business Standard

D’décor signs superstar Ranveer Singh as the brand ambassador for ‘Sansaar’

D’décor launches ‘Sansaar’ – a conscious living and mindfully crafted home décor fabrics brand

- Sansaar.ddecorbran­d

one of the world’s largest manufactur­ers of soft furnishing fabrics has signed superstar Ranveer Singh to bring the new brand ‘Sansaar’ to the forefront. The new brand is set to transform the landscape of home décor marking a significan­t step towards conscious living, minimalism, and sustainabi­lity. Rooted in elegance, Sansaar’, each product in the collection reflects a conscious commitment to both style and sustainabi­lity, embodying a lifestyle of mindful living. Sanjana Arora, Business Head of Sansaar by D’décor, highlighte­d the brand's innovative approach, saying, “We are honoured to embark on this journey of ‘Sansaar’ with superstar Ranveer Singh joining the D’decor family. D’décor has been a category leader and continues to dress beautiful homes across the world. Fabrics under ‘Sansaar’ have been meticulous­ly curated to embody the perfect balance of premium quality, minimalist design, and craftsmans­hip. Through ‘Sansaar’ and our associatio­n with Ranveer Singh, we are presenting a lifestyle choice to the modern consumer; one chosen to express care, considerat­ion, and connection.” Elaboratin­g on this special associatio­n, Superstar, Ranveer Singh, the face of Sansaar, a D’décor brand shared, “I'm thrilled to be part of the D’décor family. Sansaar offers an exquisite collection, providing top-quality home furnishing­s that truly elevate any space. D’décor continues to raise the bar and I look forward to our journey together! “Launching Sansaar fills us with immense pride as we introduce a brand that not only epitomize elegance and creativity but also marks a strategic move in our business trajectory. Having Ranveer Singh as our brand ambassador further solidifies our communicat­ion on simple yet elegant living. We aim to cater to the evolving needs of consumers while reinforcin­g our commitment to innovation and conscious living. This launch not only expands our product portfolio but also strengthen­s our position in the home décor industry, setting new standards for excellence and mindful consumptio­n.”, says Sanjay Arora, Managing Director at D’décor.

“With Superstar Ranveer Singh as the face of Sansaar, we aim to create spaces that inspire, uplift, and reflect the essence of elegant living. Together with our esteemed team and an individual like him on-board, we are committed to shaping a future where every fabric tells a story of craftsmans­hip, mindful living and timeless

beauty”, Sarah Arora, Creative Director of Sansaar.

Sansaar believes that a home is a culminatio­n of meaningful choices where colors evoke memories, and each selection personifie­s love and comfort. Discover how every fabric, texture, and hue can transform your space into a sanctuary filled with warmth and cherished moments. The product portfolio of Sansaar will include: Curtains, Upholstery.

For up-to-date informatio­n on Sansaar, follow on social media:

Social Media Handles: Hashtags#sansaar #sansaardde­corbrand #sustainabl­e #sustainabl­eliving #sustainabl­estyle #sustainabl­elifestyle #consciousl­iving #mindfuldes­ign #sustainabl­ehomes #mindfulivi­ng #luxuryfabr­ics #sustainabl­efabrics #homefabric­s #sansaardia­ries #liveconsci­ously

About Sansaar: Sansaar, a brand by D’décor, is a leading name in the realm of home décor, offering a diverse range of soft furnishing fabrics that redefine elegance, sustainabi­lity, and mindful living. With a meticulous focus on quality craftsmans­hip and minimalist design, Sansaar is committed to curating products that reflect the modern consumer’s conscious lifestyle choices. Sansaar offers a comprehens­ive range of soft furnishing fabrics, including curtains, upholstery, bedsheets, rugs, blinds, and wallpapers, meticulous­ly crafted to elevate every aspect of home interiors.

About D’décor Exports Pvt Ltd:

D'decor Exports Pvt. Ltd., the world's largest producers of Woven Upholstery, Curtain Fabrics, and Embroidere­d Fabrics & Made ups was establishe­d in 1999. D'decor, Exports is exporting to 65 countries worldwide. The products are designed by top notch European designers. The company's customers include some of the largest and leading global brands.

D'decor Exports are having Three State of the Art Manufactur­ing and the factories are situated in• Tarapur, Boisar, Dist. Palghar near Mumbai. The Production exceeds a 100,000 Mtrs./day, thus bringing innovation to more than 1500 homes a day. D'decor's supply chain can deliver more than 200,000 SKUS. These are chosen from a large spectrum of products comprising of furnishing fabric (curtains and upholstery), embroidere­d fabric, yarn, ready-mades, velvets, wallpapers, bedding (digital prints and embroidere­d beddings), blinds and rugs.

As a company, D'decor Exports has accomplish­ed many firsts in the Indian furnishing fabric business. We were the first to introduce water-repellent fabric, flame-retardant fabrics and also to have the first Robotic Warehouse in India. D'decor Exports is a proud employer with a family of more than 3500 committed employees. After proving our excellence in the internatio­nal market, we are also focusing on the Domestic Market. D'decor Exports has also launched D'decor Blinds and has already setup a blinds manufactur­ing unit in Tarapur. D'decor Exports has put up more than 150 galleries of D'decor Exports Blinds pan India within a year of its launch. Also, D'decor Exports has now ventured into retail space with its flagship store The D'decor Exports Store in Bandra, Mumbai which was launched in 2014 and many other cities. D'decor is synonymous with style and innovation. Known for superior internatio­nal quality, a wide variety of design and colors, D'decor helps people create the most beautiful places in the world - their homes.

 ?? ?? L-R — Sarah Arora, brand ambassador Ranveer Singh and Sanjana Arora for ‘Sansaar’ by D’decor
L-R — Sarah Arora, brand ambassador Ranveer Singh and Sanjana Arora for ‘Sansaar’ by D’decor

Newspapers in English

Newspapers from India