Business Today

TINY DYNAMO

Chhota Bheem has had a strong run

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Born: May 1, 2008

Film Releases: three so far: in 2012, 2013 and 2016

Current Shows: 266 episodes of Chhota Bheem completed so far on Pogo Channel; is watched by 60 million people (mostly children) every month

According to Green Gold, Chhota Bheem is worth `300-400 crore as a brand

So far, the company has entered into 100

licensing deals – from biscuits to cycles to infant wear, chocolates, tiffin boxes and confection­ery

Of these, between 40 and 50 are active today

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