Business Today

Radhika Piramal

38 VIP Industries

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Radhika Piramal has been busy giving a makeover to family-owned VIP Industries – reposition­ing it as a youth brand , introducin­g hip and fashionabl­e luggage, backpacks, gym bags and duffle bags, and relaunchin­g India’s first strolley brand, Skybag. Since she took over the reins of the company as Managing Director in 2010, VIP has posted impressive financial results. In 2015/16, the company’s total income grew by 16 per cent to `1,216 crore while its profit after tax surged over 32 per cent to `63 crore. The stock has gained over 25 per cent in the past one year. However, the tough competitio­n from foreign players, such as Samsonite and Delsey, will keep her busy for a while. ~

SMART MOVE Reposition­ing VIP as a lifestyle brand with a focus on youth has been Radhika Piramal’s forte

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