Tanya Dubash

49 Godrej Group

Godrej was already a household name, with customers cutting across generations identifying themselves with the soaps and locks, personal care products and household appliances, when Tanya Dubash, the eldest daughter of Adi Godrej, took charge. But she was the first one to notice the early signs of a brand losing its lustre. Dubash wasted no time and took up a rebranding exercise, called Godrej Masterbrand Strategy. With the help of a UKbased brand valuation company, Interbrand, she created a strong brand franchise focused on building cutting-edge products and changing the retail strategy. Alongside, she also worked on attracting talent to further strengthen the base. Dubash is targeting a $20-billion brand by 2020. ~

SMART MOVE Tanya Dubash's sharp marketing mind and her capability to revive a brand are exemplary