Talk, Share

YouTube has introduced an in-app messaging feature on its app for Android and iOS versions. The feature, which the company has been testing since last year, is currently only available in Canada. Google’s Product Manager Shimrit Ben-Yair told technology website TechCrunch that Canadians share 15 per cent more videos than an average user. It will eventually be rolled out globally, too. The feature is quite similar to Facebook Messenger, and allows a user to share links of videos besides messages. YouTube has introduced the feature to encourage people to talk about and share videos on its platform, instead of on social networks such as Twitter and Facebook. Though YouTube has a huge community, the absence of the sharing feature makes people move to social media networks.