Business Today

THE LUXURY QUOTIENT

- @sumantbane­rji

P hantom has always laid the marker for luxury in automobile­s. What would be talked about the most in the new edition is the “Gallery”. It is a reinterpre­tation of the car’s unused expanse in the dashboard and instrument panel area. It is like a canvas that can be used to display anything from a painting, a sculpture made of feathers or jewels.

The company has worked with artists, designers and design collective­s to demonstrat­e the kind of creations possible behind the glass of the Gallery. From an oil painting inspired by the South Downs of England in Autumn by renowned Chinese artist Liang Yuanwei, a gold-plated 3D- printed map of an owner’s DNA created by the enfant terrible of German product design Thorsten Franck, a hand-made stem of the finest porcelain roses handmade by world renowned porcelain manufactur­er Nymphenber­g or an abstract design in silk by British artist Helen Amy Murray, the space can accommodat­e a lot.

Even with the Gallery, the driver or chauffeur, as the case may be, would be met with driving functions as a digital screen emerges when the engine switches on, rising in the centre and vanishing when off. Then there are the hand-crafted seats. Behind the wood panelling on the rear of the front seats are the Rear Picnic tables and the Rear Theatre monitors, which are electrical­ly deployed and retracted at the touch of a button. Customers can commission different seating choices best suited to their requiremen­ts. Also new is the fixed rear centre console that incorporat­es a drinks cabinet with whisky glasses and decanter, champagne flutes and coolbox.

When it hits the roads in 2018, the new Phantom will join the list of must-haves for the connoisseu­rs of luxury around the world. ~

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