Business Today - - THE HUB -

Un­like ur­ban In­dia, where con­sumers typ­i­cally opt for fi­nance schemes to buy high-end gad­gets, ru­ral con­sumers use fi­nance schemes to even buy fans and en­try level TV sets and re­frig­er­a­tors. While ur­ban con­sumers tend to pay the max­i­mum amount up­front, ru­ral con­sumers pre­fer longer du­ra­tion EMIs. Ur­ban con­sumers buy stand­alone prod­ucts, while ru­ral con­sumers largely opt for combo of­fers. They buy TVs, re­frig­er­a­tors and fans typ­i­cally dur­ing Di­wali.

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