A Cut Above

Business Today - - THE HUB -

The 137-year- old leg­endary French tai­lor­ing house Ci­fonelli, that in­vented the sig­na­ture cig­a­rette shoul­der and has dressed big names like Cary Grant, Charl­ton He­ston and for­mer French Pres­i­dent François Mit­ter­rand, is mak­ing in­roads in In­dia. It is open­ing a lounge in Mumbai in 2018 in part­ner­ship with lux­ury re­tailer Vault Lux­ury. “The face of re­tail­ing has changed and it’s not about a re­tail store any­more; it is about a buy­ing ex­pe­ri­ence. The lounge will give a sense of pri­vacy and in­volve­ment to the cus­tomers. When a cus­tomer walks in, we want them to know that they are not just buy­ing from Ci­fonelli but be­com­ing a part of the ever grow­ing brand,” says the brand’s Cre­ative Di­rec­tor John Viz­zone. Ci­fonelli prides it­self on a per­sonal, hand­son ap­proach and uses the finest qual­ity fab­rics.

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