E- COM­MERCE WAR

Business Today - - THE BREAKOUT ZONE -

As the bat­tle to be numero uno in the In­dian e-com­merce space heats up, Ama­zon In­dia chief Amit Agarwal is all set to double in­vest­ments in dig­i­tal pay­ments and the Prime mem­ber­ship pro­gramme. De­spite ri­val Flip­kart claim­ing to have grabbed the top spot, Agarwal re­it­er­ates that Ama­zon is by far the largest on­line re­tailer in the coun­try, even dur­ing the re­cent Di­wali sale. This seems like an end­less de­bate as the two e-com­merce play­ers are un­will­ing to cede ground.

AMIT AGARWAL Se­nior VP and Coun­try Head, Ama­zon In­dia

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