E- COMMERCE WAR
As the battle to be numero uno in the Indian e-commerce space heats up, Amazon India chief Amit Agarwal is all set to double investments in digital payments and the Prime membership programme. Despite rival Flipkart claiming to have grabbed the top spot, Agarwal reiterates that Amazon is by far the largest online retailer in the country, even during the recent Diwali sale. This seems like an endless debate as the two e-commerce players are unwilling to cede ground.