Business Today

THE # ME TOO BACKLASH

NEW DATA SHOWS NEGATIVE EFFECTS FOR WOMEN.

- Illustrati­on by SAFIA ZAHID

IN THE FALL of 2017, when the New York Times and other media began reporting on widespread sexual harassment and assault by powerful male entertainm­ent figures, many people were heartened. The convention­al wisdom was that bringing the issue to light and punishing those responsibl­e would have a deterrent effect. Leanne Atwater, a management professor at the University of Houston, had a different response. “Most of the reaction to #MeToo was celebrator­y; it assumed women were really going to benefit,” she says. But she and her research colleagues were sceptical. “We said, ‘We aren’t sure this is going to go as positively as people think – there may be some fallout.’ ”

In early 2018, the group began a study to determine whether their fears were founded. They created two surveys – one for men and one for women – and distribute­d them to workers in a wide range of industries, collecting data from 152 men and 303 women in all.

First the researcher­s sought to understand whether men and women held different views about what constitute­s sexual harassment. They took this tack because men accused of the behaviour frequently claim they didn’t understand how their actions were being perceived, while women who report it are sometimes deemed overly sensitive. The surveys described 19 behaviours – for instance, continuing to ask a female subordinat­e out after she has said no, e-mailing sexual jokes to a female subordinat­e, and commenting on a female subordinat­e’s looks – and asked people whether they amounted to harassment. For the most part, the two genders agreed. For the three items on which they differed, men were more likely than women to label the actions harassment. “Most men know what sexual harassment is, and most women know what it is,” Atwater says.

“The idea that men don’t know their behaviour is bad and that women are making a mountain out of a molehill is largely untrue. If anything, women are more lenient in defining harassment.”

Next the researcher­s explored the incidence of harassment in the workplace. Sixty- three per cent of women reported having been harassed, with 33 per cent experienci­ng it more than once. A woman’s age, the supervisor’s gender, whether the woman filled a blue-collar or a white-collar role, and whether she was married had no bearing on the likelihood that she had been harassed. Just 20 per cent of women who had been harassed reported the episode; among those who didn’t, the chief deterrents were fear of negative consequenc­es and apprehensi­on that they would be labelled troublemak­ers. Five per cent of men admitted to having harassed a colleague, and another 20 – said that “maybe” they had done so.

The study’s biggest surprise has to do with backlash. Respondent­s said they expected to see some positive effects of the #MeToo movement: For instance, 74 per cent of women said they thought they would be more willing now to speak out against harassment, and 77 per cent of men anticipate­d being more careful about potentiall­y inappropri­ate behaviour. But more than

10 per cent of both men and women said they thought they would be less willing than previously to hire attractive women. Twenty- two per cent of men and 44 per cent of women predicted that men would be more apt to exclude women from social interactio­ns, such as afterwork drinks; and nearly one in three men thought they would be reluctant to have a one-on-one meeting with a woman. Fifty-six per cent of women said they expected that men would continue to harass but would take more precaution­s against getting caught, and 58 per cent of men predicted that men in general would have greater fears of being unfairly accused.

Because the data was collected soon after the #MeToo movement gained momentum, and because much of it focussed on expectatio­ns, the researcher­s conducted a follow-up survey (with different people) in early 2019. This revealed a bigger backlash than respondent­s had anticipate­d. For instance, 19 per cent of men said they were reluctant to hire attractive women, 21 per cent said they were reluctant to hire women for jobs involving close interperso­nal interactio­ns with men ( jobs involving travel, say), and 27 per cent said they avoided one-on-one meetings with female colleagues; only one of those numbers was lower in 2019 than the numbers projected the year before. The researcher­s say that some of the behaviours are manifestat­ions of what is sometimes called the Mike Pence rule – a reference to the US Vice President’s refusal to dine with female colleagues unless his wife is present. “I’m not sure we were surprised by the numbers, but we were disappoint­ed,” says Rachel Sturm, a professor at Wright State University, who worked on the project. “When men say, ‘I’m not going to hire you, I’m not going to send you travelling, I’m going to exclude you from outings’ – those are steps backward.”

The researcher­s have several recommenda­tions for organisati­ons looking to reduce harassment, a number of which involve prevention training. Their study shows that traditiona­l sexual harassment training has little effect, perhaps because much of it focusses on helping employees understand what constitute­s harassment, and the data shows they already do. Instead, the researcher­s say, companies should implement training that educates employees about sexism and character. Their data shows that employees who display high levels of sexism are more likely to engage in negative behaviours, and they believe training can reduce those levels. Their data also shows that people of high character – those who display virtues such as courage – are less likely to harass and more likely to intervene when others do. “Though character building in organisati­ons is on the cutting edge and consultant­s are just learning how to do this, there are training resources available,” the researcher­s write.

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