RR GIFTING: HALLMARK OF TECHNOLOGY, QUALITY AND RANGE
Mr Mukul Vashisht, is the first- generation young entrepreneur in his family. An avid adventure sports person, he has given vent to his creative persona by starting a fledgling business of designing and developing gift products in 2007, which has made a credible name for itself in the corporate world. Passionate about his business, he believes that the ‘gifting’ industry has great potential and this motivates him to explore wider to come up with unique gifting products. He talks about RR Gifting, its journey and future innovative gift items. Mukul Vashisht- PROPRIETOR
What made you choose developing gifts as a business option?
I was very sure of setting up my own business enterprise and that too which had a creative aspect to it as I am a connoisseur of innovative products having an artistic value to it, besides utility. So, the gift developing business appealed to me. As it was not my family business, I started from scratch and what followed was gathering extensive information about the business and hardwork. The rest as you say is history and destiny. I truly enjoy this business as its of my liking and am passionate about it.
What does RR stand for?
My business is named after my father’s elder brother Mr Raja Rajendra ( Tauji), whom I consider to be my mentor. He has also supported me financially when I wanted to self-start the business. I abide by his golden words of What to produce? How to produce? For whom to produce? which has helped me tremendously to remain focused, be proactive, be rational, as well as anticipate market demand.
What is trending in the corporate gifting world and how does RR Gifting meet the demand?
The gift choices vary from company to company and so the product portfolio is very diverse in a way. But, yes, we have a dedicated team of 30 staff including designers, product developers, website developers and data controllers, who give strength to our objective. Since we have a full-fledged manpower back-up with expertise in different departments such as packaging and delivery as well, we have an edge in ensuring quality product and timely delivery irrespective of the size of the order. Shifting from the present rented premises to company- owned property is definitely there in the pipeline, which we see as an asset.
What is the latest product that RR has developed and how popular do you envisage it to be?
Today, life is on the fast track with technology taking the front seat driving our daily lives at the click of a button. RR Gifting has developed in-house, a smart digital lock which can be configured to one’s mobile and can be easily operated doing away with cumbersome keys, the reason that will make it popular. It is scheduled to be launched close to Independence Day i.e., 15th August, this year. The futuristic product is value for money and a smart way to lock and unlock!
Could you share about your premium leather products?
The premium leather gift items, is a niche segment of RR Gifting that caters to the high- end clientele. The gift products are designed indigenously by us or customised as per the customer’s specifications. With experience, we now confidently give suggestions to customers and mostly they are appreciated resulting in repeat customers, whose numbers are growing. Also, technology has advanced tremendously enabling us to explore different design options, saving time and money, improving quality and service. View our exclusive range of leather gift such as notebook covers, card holders, passport holder, chequebook and pass book holder, wallets and much more on our website www.rrgifting.in.
Are you eyeing the international market?
Definitely. We have consolidated our market in India in metro cities such as Mumbai, Bengaluru, Hyderabad, Chennai, Kanpur, Goa etc., and are still expanding, so now going global is on the cards. Probably in another two years we should be exporting RR gift products to foreign countries. Some of our prestigious clients include leading brands such as Art Housing Finance, Apollo Spectra, Abbot, Bosch and Lomb, CPA Global, KIA Motors, Swatch, Subros, Titan, YKK India and Central Ministries of Defence, Commerce, Electronics, etc. As we have ambitious expansion plans, we are looking for investors and welcoming them to grow together.
The world in is the grip of the Covid -19 pandemic. How is RR Gifting helping battle it?
RR Gifting considers its bounded duty in contributing towards social cause. Under CSR initiative, we provide free of cost at least 10 sets of whatever products developed for any company for distribution to the needy. So now, we are developing Corona safety kits at a nominal cost of Rs 1000 plus GST depending on the requirement. With every order 10 kits are given as complimentary by RR Gifting as a gesture of solidarity in the battle against Corona pandemic.