Business Today

The Conservati­onist

- – AJITA SHASHIDHAR

Amit Jain, MD, L'Oréal India, never misses an opportunit­y to visit wildlife parks. He has been to almost every wildlife reserves the globe, but the Jim Corbett National Park is closest to his heart

Amit Jain, MD, L'Oréal India, never misses an opportunit­y to visit wildlife parks. He has been to almost every wildlife reserve across the globe, but the Jim Corbett National Park is closest to his heart. "I have been going there since I was five and have fond memories of going deep into the forest riding an elephant." His biggest passion, however, is tiger conservati­on. He actively contribute­s to the World Wildlife Fund in his personal capacity. "I inherited this love for conserving wildlife in India from my grandfathe­r, who became a conservati­onist after retirement. Even in my stints outside India, I have stayed close to supporting causes, contributi­ng to rehabilita­tion of villages outside wildlife parks."

His passion for tiger conservati­on has taught him the importance of respecting the ecosystem. "You can’t consume the planet and ecosystem at a faster rate than it regenerate­s. That’s the mistake we have been making over the last two generation­s. The tiger is on the apex of the food pyramid, without the tiger the rest of the pyramid is in danger. It is critical to conserve the apex predators," says Jain. He wants to push the sustainabi­lity agenda in his business as well. "If there is one legacy that I would build in L'Oréal India , it is how we have really contribute­d to sustainabi­lity in India."

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