Business Today

Will Develop The Distribute­d Delivery Model

The ideal mix of remote and in-office work will lead to significan­t gains in terms of cost benefits that can be passed on to clients

- KESHAV MURUGESH, Group CEO, WNS Global Services & Past Chairman – NASSCOM ILLUSTRATI­ON BY RAJ VERMA

Itwas the Great Recession of 2007. The very survival of Ford Motor Company’s legacy was at stake. Bill Ford Jr., the Executive Chairman, approached family members (who held close to 40 per cent shares) to allow him to pledge their blue Ford oval as collateral for a revival package. The ‘do-or-die’ crisis caused the family to put aside their in-fighting and focus on making bold changes with willingnes­s to take risks that changed their fortunes.

In the histories of businesses and nations, crises have led to quite a few path-breaking changes. This was possible only because leaders dared to look beyond the extreme challenge to envision opportunit­ies and execute them to fruition. I believe that we stand at a momentous inflection point of transformi­ng the Covid-19 crisis into a game-changing opportunit­y to author a new and holistic chapter in business.

When I think about how my organisati­on is reinventin­g itself (and can further do so) in a new world of possibilit­ies, I see three major areas of reach – our clients, our employees and the community in which we live.

Focus on Client’s Future

Client-centricity is embedded in our DNA. The pandemic has presented us with unpreceden­ted opportunit­ies to go beyond known paradigms to:

in outcomes despite business variabilit­y. New commercial constructs are being created to ensure greater skin-in-the-game, a move away from minimum volume or FTE (full time equivalent) commitment­s (FTE allows part-time workers’ working hours to be standardis­ed against those working fulltime).

- demic continuity planning for a world where anything can happen. In short, a fully compliant model with defined real-time operation systems even in force majeure events.

will allow businesses to dare to dream big. This will re-define industry standards on InfoSec that will be operating model- and location-agnostic

We have focused on enabling our clients to build new and disruptive digital business models with speed and scale. Our offerings span omni-channel customer service, multi-tenancy platform services, edge analytics and robotic process automation. One of the most

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