CAR­ING CAP­I­TAL­ISM

Business Traveller (India) - - TRENDS -

Over the past year we have seen a rise in travel start-ups with a con­science. Con­cept air­line POP (Peo­ple over Profit) wants to crowd­fund flights be­tween the UK and the In­dian cities of Amritsar and Ahmed­abad. If suc­cess­ful, its prof­its will be dis­trib­uted be­tween var­i­ous char­i­ties. The non-profit Green Rooms ho­tel opened in Lon­don’s Wood Green

last June, with artists, de­sign­ers and ac­tors given book­ing pri­or­ity for its stylish rooms (from £64/`5,140 a night, £54/ `24,336 for creatives). In Septem­ber, a for­mer float­ing prison from the Nether­lands took up a new moor­ing in Royal Victoria Docks near Lon­don City air­port; all prof­its from the lux­u­ri­ous new Good Ho­tel will be rein­vested in train­ing schemes for un­em­ployed lo­cals. Founder Marten Dres­den in­tends to open eight new prop­er­ties by 2020.

Above: Good Ho­tel Left: Green Rooms

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