IQ ECONOMY

The business traveller of yesterday lived by the mantra “time is money”; the business traveller of today lives by the mantra “time is mine”. Linked to the “optimised self” trend for self-betterment, travel companies are recognising the demand for enrichment.

Shangri-La, Rosewood, Soho House, Ace and Hoxton are inviting industry experts to speak at cultural workshops and seminars. London’s Corinthia hotel has a resident neuroscientist who has developed a Brain Power package, while Marriott is working with TED Talks to organise live events and bespoke in-room TV programming.