Hyatt launches personalised inroom streaming

Hyatt has introduced personalised in-room streaming in a number of its US hotels.

The group has partnered with content provider Sonifi, offering its patent-pending Staycast streaming technology to allow guests to stream programmes from Netflix, Hulu and YouTube, among others.

Powered by Google Chromecast, the service is integrated with the World of Hyatt mobile app and is now available in 14 Hyatt hotels including Hyatt Regency New Orleans and Hyatt Centric French Quarter, with more to follow.

Senior vice president corporate marketing for Hyatt, Debbie Goetz says,“This industry-leading collaboration is one more way the World of Hyatt builds experiences with an understanding of what’s most important to our community of travellers.

“Today’s traveller often has one or more streaming subscriptions, and now they can view their favourite content on the big screen when they’re on the road, too.”

Using Sonifi’s technology, the World of Hyatt app allows Hyatt loyalty members personalised access to streaming services without having to enter a code or personal credentials on their room TV, and automatically logs guests out of the system at check out.

Marriott was one of the first hotel groups to introduce in-room streaming, partnering with Netflix in 2015, while Starwood’s Aloft (later acquired by Marriott) launched the service using RoomCast in mid2016, another provider powered by Chromecast.

From Hyatt, Hyatt Regency San Francisco was the first hotel to offer the Staycast technology, with Andaz 5th Avenue NewYork the first in the group to enable 4K streaming. hyatt.com