Pres­i­dent Longines

Business Traveller (India) - - WATCHES -

What re­la­tion­ship does Longines share with In­dia? We can­not be, with­out be­ing in In­dia. You have the do­mes­tic mar­ket with the young and ma­ture In­di­ans, the broad In­dian community that is strong in other coun­tries, and then you have the In­dian work­ers in Dubai, Kuwait and Saudi. We cater to all.

Into what mar­kets does Longines wish to ex­pand? In­dia! Ac­tu­ally, the USA too. In China, we are num­ber one in our price seg­ment. We de nitely want to ex­pand fur­ther in In­dia.

New In­dian laws and taxes have led to in­creased prices for cer­tain seg­ments, in­clud­ing watches. Would you con­sider a price re­vi­sion?

I will not change my pric­ing pol­icy. About 50 per cent of our busi­ness comes from the price seg­ment un­der which our prod­ucts fall. We have to mo­ti­vate them (buy­ers) with new prod­ucts like Very High Pre­ci­sion watches or those built for a pur­pose. You see the div­ing watch? at’s one of our prod­ucts here to mo­ti­vate them. I don’t want to change my pric­ing pol­icy. The Longines Le­gend Diver Watch is the 1960s model reimag­ined. e orig­i­nal style, such as the boxed glass and bidi­rec­tional in­ter­nal turn­ing div­ing bezel has been re­tained. e model comes with a black lac­quered dial, me­chan­i­cal self-wind­ing move­ment, black rub­ber strap with a Mi­lanese or pop look, and lu­mi­nes­cent in­dexes, nu­mer­als and hands. It is wa­ter-re­sis­tant up to 300 me­tres.

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