WALTER VON KÄNEL
What relationship does Longines share with India? We cannot be, without being in India. You have the domestic market with the young and mature Indians, the broad Indian community that is strong in other countries, and then you have the Indian workers in Dubai, Kuwait and Saudi. We cater to all.
Into what markets does Longines wish to expand? India! Actually, the USA too. In China, we are number one in our price segment. We de nitely want to expand further in India.
New Indian laws and taxes have led to increased prices for certain segments, including watches. Would you consider a price revision?
I will not change my pricing policy. About 50 per cent of our business comes from the price segment under which our products fall. We have to motivate them (buyers) with new products like Very High Precision watches or those built for a purpose. You see the diving watch? at’s one of our products here to motivate them. I don’t want to change my pricing policy. The Longines Legend Diver Watch is the 1960s model reimagined. e original style, such as the boxed glass and bidirectional internal turning diving bezel has been retained. e model comes with a black lacquered dial, mechanical self-winding movement, black rubber strap with a Milanese or pop look, and luminescent indexes, numerals and hands. It is water-resistant up to 300 metres.