Business Traveller (India)

Business travel Vs Teleconfer­encing

Why the former wins even in the post pandemic world

- MANISH HATHIRAMAN­I TECHNICAL ANALYST, INDEX TRADER AND OWNER OF DEEN DAYAL INVESTMENT­S

The outbreak of the novel coronaviru­s has brought the entire globe to an absolute standstill. With restrictiv­e guidelines grabbing the centre stage, organisati­ons had to quickly adapt and switch to new modes of operating in order to survive. is transforma­tion was empowered by the numerous technologi­cal advancemen­ts, which have made the far-fetched idea of remote working an easy reality.

A er months of lockdown, the wheels of restoratio­n have been set in motion, and nations have embarked on their journey towards the Unlock phase. With the advent of this, the travel sector was the rst to welcome customers with open arms. However, let alone leisure, individual­s are still slightly apprehensi­ve about the o er even for business purposes, thanks to the virus-induced fear and anxiety.

While technology has done a relatively good job of bridging the communicat­ion gap, it won’t be able to completely replicate the in uence of in-person interactio­ns, especially when it comes to corporate relations. So, while business travellers may seem a little stressed about resuming their globe-trotting ways, more than half of that percentage is as excited about hitting the road again. Even in the presence of alternativ­e solutions, from industry events to new business deals, India’s business executives believe that technology might not be able to adequately exhibit the wonders of face-to-face solutions.

Here are a few reasons why:

MEANINGFUL CONVERSATI­ONS

While communicat­ing via texts or emails, the messages are usually short, crisp and to the point. Pitch and tone are very important while trying to e ectively and e ciently present any business idea. Similarly, in terms of teleconfer­encing, due to various barriers and intrusions, the conversati­on is not as freeowing and seamless.

DRIVES CLARITY

While using teleconfer­encing or other such virtual media, there is a high chance of misinterpr­etations or gaps in communicat­ion. Several times due to poor connection or technical glitches, the informatio­n conveyed is not perceived in its true sense, making way for misunderst­anding and unnecessar­y confusion. However, in faceto-face meetings, such details can be discussed at length and all queries and doubts can be done away in that very moment itself.

FREE-FLOWING COMMUNICAT­ION

Every online meeting works as per a xed agenda. e exchange of thoughts and ideas happens in a guarded, controlled, and time-bound manner. A large number of individual­s nd themselves within the grip of self-consciousn­ess while they are speaking in a teleconfer­ence, a feeling unknown to them in personal meetings, conference­s, and seminars. Being in the presence of an “audience” during a face-to-face conversati­on or session gives the speaker a better ability to feed o their energy and adapt the conversati­on accordingl­y.

It is safe to say that, even though our new reality demands modern solutions, certain elements that are intrinsic to human behaviour will be hard to fully replace. Instead of eliminatin­g the idea of travelling altogether, categorisi­ng meetings in terms of priority and complexity and then distributi­ng the trips at spaced out intervals, is a great place to begin. With all this in mind, as we continue to gradually get back to some semblance of our lives pre-pandemic, it’s safe to say that business travel will still be a big part of our “new normal”.

While technology has done a relatively good job of bridging the communicat­ion gap, it won’t be able to completely replicate the in uence of in-person interactio­ns

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