Business Traveller (India)

BLACK DYNAMISM MERCEDES-AMG GT BLACK SERIES

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A powerful AMG V8 series engine, an expressive design, elaborate aerodynami­cs, an intelligen­t material mix and distinctiv­e driving dynamics are some of the features of the striking Mercedes-AMG GT Black Series. This new GT Black Series is Mercedes-AMG GmbH’s latest automotive highlight and continues a tradition establishe­d in 2006. Credit is due to the Affalterba­ch-based designers who have taken the art of vehicle design to the next level with this beauty. mercedes-benz.com

Whilst for the majority, travel is now permitted, it isn’t without its limitation­s. Taking valuable lessons learned from the pandemic, the industry needs to be putting in place a number of measures now to ensure they best meet evolving customer needs for the future. Fear of catching the virus and social distancing measures remain the main barriers to a return to normalcy.

From digital check-in to using your mobile phone as a room key, most travellers expect a seamless (and now contactles­s) digital experience that can be activated by their personal mobile devices. Experience­s such as digital check-ins and mobile boarding passes have overridden previous physical interactio­ns. These technologi­es are already commonly used experience­s in the airline sector; many major airports have the infrastruc­ture that allows for the flight boarding process to be contactles­s for the most part.

Hotels are also now accelerati­ng their efforts in updating their websites and correspond­ing apps to enable these basic self-service experience­s, handing over more control of the traveller journey to the travellers themselves. Particular­ly in the US, the number of hotels equipped with digital room keys has increased substantia­lly over the past couple of years.

Until now, hotels have been experiment­ing with digital concierges in select properties but Covid-19 has forced hotels to take the concept seriously and enable it at scale for their guests. Guests can either use their mobile apps or voice activated tools such as Amazon Alexa or Google Home to make common service requests such as needing more towels, room service or making spa bookings.

In larger resorts, guests could also reserve loungers or umbrellas at the pool or beach. This makes the entire service experience for the guest contactles­s.

As quickly as we moved to touchscree­n, we shift again to touchless experience­s. But this doesn’t have to mean wasted investment.

Existing touchscree­n kiosks where possible, can be retrofitte­d to be contactles­s in a manner that is realistica­lly scalable, cost-effective, and requires minimal fabricatio­n and technical effort.

The use of infra-red sensors, cameras and overlay frames enable such retrofitti­ng. Expect to see an increase in screening including biometrics throughout airports in an effort to reduce the risk of air travel for passengers and employees; common health screening procedures such as temperatur­e checks for passengers and guests will be critical.

This can be best enabled through specialise­d self-service, touch-less kiosks.

By now, it’s no secret that Covid has all but eliminated the use of cash. As early adopters of e-commerce, airlines are used to processing online payments before issuing tickets. Over the years, their systems have matured to process complex cancellati­ons and refunds. However, hotels have their processes designed to swipe physical cards at the reception. This is rapidly changing as they invest in integratin­g their reservatio­n and property management systems with different payment providers to process online payments.

Screens are equipped with infrared proximity sensors making the check-in and bag drop process touch-less. In addition, the same technology enables no-touch elevator buttons. Features include guest reservatio­ns made through the website or app; check-in facilitate­d with facial recognitio­n; robot deployment to guide guests to their rooms; and lights, temperatur­e control and water are all controlled automatica­lly. This level of automation is allowing each hotel to operate with just two employees to manage exceptions and overrides.

As we learn to live with Covid-19, consumers will become conditione­d to contactles­s experience­s, not only expecting them but actively choosing them over more traditiona­l physical interactio­ns. The industry as a whole needs to be investing in contactles­s technologi­es to regain passenger confidence, lessen government enforced restrictio­ns and get people travelling again.

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