BusinessLine (Delhi)

Ninjacart invests in Filipino agtech company Mayani

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Agritech firm Ninjacart has partnered with Philippine­based B2B agritech innovator Mayani in a landmark deal. This strategic partnershi­p sees Ninjacart deploying capital alongside cutting-edge supply chain technology and its advisory services to fuel Mayani’s innovation and growth.

Ninjacart will also support Mayani’s expansion e orts and jointly establish an integrated Asian agri-food supply chain that would catalyse more digital innovation­s geared to address Asia’s complex food basket, the company said in a statement.

Ninjacart’s investment in Mayani, facilitate­d through its venture funding arm, NinjaVentu­res, marks a significan­t step in its internatio­nal expansion strategy. The partnershi­p will focus on identifyin­g and addressing global food

Ninjacart’s investment in Mayani marks a significan­t step in its internatio­nal expansion strategy

supply gaps, leveraging crossborde­r opportunit­ies to amplify Mayani’s market presence. Mayani will integrate Ninjacart’s advanced technology, source traceabili­ty and inventory management solutions to achieve inter-operabilit­y, hyper-e”ciency, predictive modelling and to enhance its supply chain e”ciency.

STRONG FUNDAMENTA­LS

Ninjacart’s entry into Mayani coincides with follow-on funding from existing investors, including the Jimenez family, after Mayani’s successful $1.7 million seed round led by AgFunder in 2023. With over three times revenue growth in the same fiscal year and positive margins, Mayani demonstrat­es strong fundamenta­ls for further expansion and impact. “Our investment in Mayani reflects our unwavering commitment to revolution­ise global agri commerce. By bridging the expertise of two agricultur­al powerhouse­s, India and the Philippine­s, we aim to create a transforma­tive impact and unlock new opportunit­ies in the Asian agri-commerce landscape and beyond,” said Kartheeswa­ran K K, CoFounder & CEO, Ninjacart.

Ochie San Juan, Co-founder and Chief Farmer at Mayani said “The strategic additional­ity beyond capital, coupled with Ninjacart’s deep understand­ing of the Asian agri-supply chain, excites us about this investment.”

Ninjacart’s key investors, such as Walmart, Accel and Tiger Global, have been instrument­al in shaping its trajectory.

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