Samsung eyes ₹10,000-cr turnover in India through television business

Samsung is targeting a ₹10,000-crore turnover for its television business in India on the back of mid to premium segment models, said Mohandeep Singh, Senior Vice-President, Visual Display Business, Samsung

India. Currently, Samsung locally produces 90 per cent of televisions it sells in India. The company aims to focus on growing its value market share, which will help it grow by double digits, in the country, Singh told businessline.

The consumer electronics major is anticipating a shift towards growth in volume within the market. This growth is projected to stem from the mid-range and premium price segments.

For the last five years, the South Korean giant has been leading the television market vertical in India. As per 2023 Omdia data, Samsung closed the year with 30.1 per cent share of the global TV market.

The South Korean company is also looking into higher localisation of their manufacturing process. However, certain components like the open cells are imported which are used in the new glare-free OLED TVs.

On Wednesday, Samsung unveiled its premium AI television line-up in Bengaluru including Neo QLED 8K, Neo

QLED 4K, and OLED TVs. Samsung has also launched glare-free OLED TVs, stating them as the world’s first.

The Neo QLED 8K and Neo QLED 4K range starts from ₹3,19,990 and ₹1,39,990 respectively while the OLED range begins from ₹1,64,990.

(Reported by BL intern Vidushi Natiyal )